Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across a variety of platforms. Can the “three-second rule” help advertising and marketing make its impact felt in a time of constant distractions? We look […]

Years & Years preview new album with Facebook Camera effects

The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can trigger one of 11 different effects based on the album’s artwork – with the visuals overlaid as they film their clips. According […]

Sandbox Issue 205: Merchandising and Swift Sales

Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan relationships watertight. Technology, data, personalisation and lyrics are all helping change the […]

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