WWE averaged 510 YouTube video uploads a month during 2019

One of the challenges that YouTube presents for the music industry is the way music videos compete against other kinds of content and creators on the service. Many of whom are churning out videos much more regularly than artists are able to, with a firm sense of what will grab the attention of YouTube’s recommendation […]

WWE strikes TikTok deal including wrestler entrance-themes

The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes for more than 30 of its past and present wrestlers for use on TikTok. That means users of the app will […]

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