Tools: Wavo. Marketing and Analytics for Music

With the huge number of platforms out there driving the success of modern marketing campaigns, it is increasingly challenging to get the full picture of how a campaign is performing and to then decide where to invest or what to amend. Wavo aims to solve this problem for those investing in artist development and marketing, […]

Sandbox Issue 258: KIDS’ STUFF. Music’s youngest and most powerful consumers

Lead: we report back on our recent New Kids On The Block: Insight Into A New Generation online conference that we ran in conjunction with UK trade bodies the BPI and ERA, drawing out the 10 key lessons from the different panels and presentations. These include: children are much more active (and increasingly so) than previously presumed; […]

Spotify Ad Studio adds advanced streaming conversion metrics

A new post on the Spotify for Artists blog outlines updates to the Spotify Ad Studio feature where clients will get access to a new set of streaming conversion metrics that can show how users on the service’s free tier respond to their audio ads. “How many people who heard your ad checked out your music on […]

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