Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]

Startup VRJam seeks $500k funding for VR/AR performance tech

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged from stealth mode at the London Music Conference last year, is offering 5% of equity in return for the desired seed funding, which it […]

MelodyVR signs four more music-publishing licensing deals

Music virtual-reality startup MelodyVR has announced four new licensing agreements, focusing on the publishing world. The deals include UMPI (part of Universal Music Publishing Group); Sacem; Ascap and BMI. “As MelodyVR continues to expand, these four music licensing deals enhance our opportunities for content creation and distribution on a global basis. Following a successful 2018 and with […]

Stage is the latest startup planning live concerts in VR

Things have gone a little quiet around music and virtual-reality technology in recent months, don’t you think? There are still startups developing the technology with apps and services up and running, but the hype around VR possibly being The Next Big Innovation for live music has certainly died down. Perhaps partly as the interest in […]

MelodyVR to launch new app for upcoming Oculus VR device

Virtual-reality music startup MelodyVR launched its app last year, timing it around the launch of Facebook’s Oculus Go VR headset. Now the companies are taking their partnership to a new level. MelodyVR “will release a new version of the MelodyVR music platform, featuring updated features and functionality, for use on a forthcoming Oculus device” according […]

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