VRJam launches crowdfunding campaign for its AR/VR music tech

Music Ally wrote about startup VRJam in April, when it was trying to raise $500k of seed funding for a technology offering live ‘XR’ streams of music performances in virtual AND augmented reality. Now the company has officially launched its equity-crowdfunding campaign. Now the target is £250k (around $304k) which the company plans to use “to […]

Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]

MelodyVR reveals content-licensing deal with Facebook

It’s a busy time for music-VR startup MelodyVR, with its smartphone app having just launched. Now it has announced an intriguing content-licensing deal… with Facebook. “The agreement will see MelodyVR’s content utilised by Facebook/Oculus for advertising purposes and licenses its exploitation across YouTube, Facebook, Instagram, and via the Oculus Website, for a period of 9 […]

Monstercat to hold weekly virtual-reality music events

Independent dance label Monstercat has been one of the more forward-thinking when it comes to gaming: witness its partnership with Psyonix, the developer of popular cars-play-football game Rocket League. Now Monstercat is trying a new partnership involving virtual reality, working with Linden Lab – the company that Music Ally readers of a certain age may remember […]

MelodyVR reveals beta smartphone app and ‘Viewer’ hardware

One of the things holding back music virtual-reality startups so far as been the slower-than-expected growth of VR-headset ownership. Now startup MelodyVR is making moves to tackle that challenge. First: it’s launched a closed beta of its app for Android and iOS devices, with plans for a commercial launch this summer. It’ll offer the company’s […]

Redpill VR and Sensorium raise $70m for VR music concerts

Music and virtual reality? It’s a creatively-exciting crossover, but commercially it has yet to make a significant impact, with the clutch of music-VR startups’ prospects tied closely to the (slower than the hype predicted) growth of VR-headset ownership. Music game Beat Saber’s million-plus sales are a bright spot, but otherwise there’s a strong sense that […]

Imagine Dragons launch 10-track song-pack for Beat Saber game

Virtual-reality music game Beat Saber has been one of the success stories in VR so far. Released in May 2018, it sold its millionth copy in February this year. Now it’s going down the traditional Guitar Hero / Rock Band route of selling music in-game, in partnership with artists and labels. Yesterday, the band Imagine Dragons released […]

MelodyVR gets into Broadway theatre content with John Gore

Users of music virtual-reality app MelodyVR should be getting ready for more tappy feet and jazz-hands in their headsets over the coming months. The company has announced a deal with Broadway-musicals firm The John Gore Organisation (JGO). The pair will be creating a new joint venture to produce Broadway theatre content for VR, with JGO investing £5m […]

New Avicii album will be premiered in Oculus’ virtual reality

The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on 6 June, through its Oculus Venues app. “We’re honoured to partner with Avicii Music and Geffen Records to bring the […]

Report claims VR-headset install base was 14m at end of 2018

Research firm SuperData Research has put out some new numbers around ‘XR’ technology – an umbrella term that includes virtual reality (VR), augmented reality (AR) and mixed reality (MR). It includes some new figures on the install base of VR headsets, which SuperData reckons reached 14m by the end of 2018, but will grow to 51m by […]

Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]

Startup VRJam seeks $500k funding for VR/AR performance tech

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged from stealth mode at the London Music Conference last year, is offering 5% of equity in return for the desired seed funding, which it […]

MelodyVR signs four more music-publishing licensing deals

Music virtual-reality startup MelodyVR has announced four new licensing agreements, focusing on the publishing world. The deals include UMPI (part of Universal Music Publishing Group); Sacem; Ascap and BMI. “As MelodyVR continues to expand, these four music licensing deals enhance our opportunities for content creation and distribution on a global basis. Following a successful 2018 and with […]

Stage is the latest startup planning live concerts in VR

Things have gone a little quiet around music and virtual-reality technology in recent months, don’t you think? There are still startups developing the technology with apps and services up and running, but the hype around VR possibly being The Next Big Innovation for live music has certainly died down. Perhaps partly as the interest in […]

MelodyVR to launch new app for upcoming Oculus VR device

Virtual-reality music startup MelodyVR launched its app last year, timing it around the launch of Facebook’s Oculus Go VR headset. Now the companies are taking their partnership to a new level. MelodyVR “will release a new version of the MelodyVR music platform, featuring updated features and functionality, for use on a forthcoming Oculus device” according […]

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