VR and music: ‘The biggest challenge thus far is the storytelling’ (#SlushMusic)

Musical VR is creatively exciting but commercially nascent: key startups are still in their early days, while there’s no clear path for artists and labels to make decent money (or even a return on their investment) in virtual reality right now. Should that stop them trying? You’ll be enormously unsurprised to hear that the answer […]

Pioneer Jaron Lanier on the difference between VR and AR

While we’re on the subject of different kinds of reality, Jaron Lanier is a useful man to listen to, having been one of the original pioneers of virtual reality technology. Wired has been talking to him about the difference between VR and ‘mixed reality’ (MR), and his thoughts may prove handy for any music companies […]

10 talking points around music and virtual / augmented reality

PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR). There has been plenty of hype around these technologies, often fuelled by the companies making headsets and content, but from licensing and […]

Games firm CCP pulls back from virtual reality investment

Many people in the music industry have high hopes for virtual reality technology, and Universal Music’s announcement this week of a partnership with startup Within is an example of the partnerships being struck around VR. But here’s some news from the games industry that may spark caution: one of the key evangelists for VR in […]

Universal Music to work on AR / VR experiences with Within

We’ve been writing about virtual reality startup Within since it was founded under the name of Vrse by Chris Milk, the filmmaker whose previous projects included the famous ‘Wilderness Downtown’ interactive video for Arcade Fire. Now Within has signed a high-profile music partnership with Universal Music Group, to make both virtual AND augmented reality experiences […]

MelodyVR raises £15m more funding through share placings

Music virtual-reality startup MelodyVR is raising more money: £10m from a placing of new shares, and another £5m from the sale of shares by co-founders Anthony Matchett and Steven Hancock. The company, which is listed on UK stock exchange AIM, plans to use its latest cash injection to continue building its library of original music/VR […]

VR startup MelodyVR signs licensing deals with Roc Nation

British music/VR startup MelodyVR has announced its latest licensing deals, with Roc Nation and Roc Nation Publishing. The global, multi-year deals will “license the creation and distribution of virtual reality content featuring Roc Nation artists, covering both record label and publishing rights” according to MelodyVR’s announcement for investors this morning. “As part of the relationship, […]

Microsoft mixed-reality headsets available to pre-order

Fresh from pulling out of the music-streaming market via a partnership with Spotify, Microsoft has announced the next moves in its quest to be a big player in ‘mixed reality’ – devices that blend augmented and virtual reality technology. Microsoft is opening up pre-orders for the first batch of Windows Mixed Reality headsets, with five […]

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