Virtual-reality music startup MelodyVR says its early metrics are ‘extremely encouraging’

Virtual-reality music startup MelodyVR launched its app commercially in the US and UK on 1 May, then in eight more European countries on 26 June. So its just-published figures for the first half of 2018 – revenues of just £6.8k included – aren’t a reflection of where the company hopes to be as its app rolls […]

Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions – one factor behind its reported overtaking of paying Spotify users in the US – the stakes have […]

Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company Facebook  have seen audio being incorporated into posts. This is, in part, a move by the photo-sharing app to hold existing […]

MelodyVR app to launch in eight more countries tomorrow

Virtual-reality music app MelodyVR is expanding beyond its initial launch markets of the UK and US. As of tomorrow (26 June) it will also be available in France, Germany, Sweden, The Netherlands, Switzerland, Greece, Austria and Belgium – mirroring the European rollout of Facebook’s Oculus Go VR headset. In an announcement to the markets this morning, […]

The Glitch Mob turn album into a VR show with TheWaveVR

Musical VR startup TheWaveVR has revealed its latest partnership with an artist: electronica group The Glitch Mob. It’s turning their album ‘See Without Eyes’ into… well, something you see with your eyes. “A VR odyssey of shifting dreamscapes choreographed to a 20-minute custom mix of the album” as the startup puts it, which will be […]

Indie labels and tech: ‘We’re not going to start building our own blockchain…’

How can independent labels make the most of disruptive new technologies, from blockchain and AI to virtual and augmented reality? A session at the Midem conference last week explored the issue. The panel included Jason Reed, head of digital at Domino; Becky Brook, business development consultant at Jaak; and Luke Dzierzek, CEO at Scored. The […]

MelodyVR to launch its VR music app ‘in the coming weeks’

After a lengthy beta-test period and a succession of licensing deals with music companies, VR music startup MelodyVR is preparing for its commercial launch. In an announcement this morning, the publicly-listed company revealed that it “intends to launch its flagship music product (The MelodyVR app) in the coming weeks”, including a version for Facebook’s upcoming […]

HTC appoints former SoundCloud / TheWaveVR exec to VR role

HTC is expanding its Vive X global VR and AR accelerator program, with a new ‘hub’ based in London. It has also appointed Dave Haynes as its director of Vive X in Europe. He’s a familiar face for the music industry over here, joining from a post as head of business development and partnerships at […]

Sony shows off virtual-reality music video for Khalid

When it comes to experimenting with virtual-reality technology, Sony Music has one advantage over other labels: its relationship with Sony’s consumer-electronics division, with its PlayStation VR headset. We’ve seen that relationship work last year with a VR experience for classical musician Joshua Bell, but now in 2018 it’s rising star Khalid getting the virtual treatment. […]

MelodyVR keen for more publishing deals after Warner/Chappell

Music virtual-reality company MelodyVR announced a multi-year licensing deal with publisher Warner/Chappell yesterday. The agreement covers VR distribution of the publisher’s catalogue of songs around “an extensive library of original content, throughout numerous European territories”. MelodyVR has been signing a succession of deals with labels and collecting societies, but executive chairman Anthony Matchett said that […]

MelodyVR to launch alongside new standalone VR headsets

Music virtual-reality startup MelodyVR has been in closed beta since the end of 2016, holding its plans for a commercial launch until it judges the market is ready. The company has just reiterated that this will be in 2018. “MelodyVR is well positioned for a successful public launch of its VR music platform in 2018,” […]

Elton John: ‘I’ve never downloaded anything in my life. Not even porn!’

Elton John held a press event with YouTube yesterday (24 January) to announce his farewell tour – a 300-date, multi-continent extravaganza that will start in September and run into 2021. While that news dominated the headlines, he also used the event to unveil a potted history of his career in music in VR as well […]

MelodyVR prepares for launch and aims to be a top-10 VR app

Music virtual-reality startup MelodyVR is preparing for its long-awaited commercial launch, with more than 5k hours of live performances and other content shot with artists. “We’re not going to say we want to be the killer app for VR because we’re not that arrogant, but we want to be in the top five to ten […]

Finnish band Phantom launch VR video using Notch technology

Finnish electronic duo Phantom have become the first artist to use new technology from Notch, which is best known for its software providing live visuals for a host of big acts. Its new tool aims to help artists create virtual-reality videos based on the music itself. “The interactive music video visualises sound in VR. It […]

Pioneer Jaron Lanier on the difference between VR and AR

While we’re on the subject of different kinds of reality, Jaron Lanier is a useful man to listen to, having been one of the original pioneers of virtual reality technology. Wired has been talking to him about the difference between VR and ‘mixed reality’ (MR), and his thoughts may prove handy for any music companies […]

10 talking points around music and virtual / augmented reality

PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR). There has been plenty of hype around these technologies, often fuelled by the companies making headsets and content, but from licensing and […]

Games firm CCP pulls back from virtual reality investment

Many people in the music industry have high hopes for virtual reality technology, and Universal Music’s announcement this week of a partnership with startup Within is an example of the partnerships being struck around VR. But here’s some news from the games industry that may spark caution: one of the key evangelists for VR in […]

MelodyVR raises £15m more funding through share placings

Music virtual-reality startup MelodyVR is raising more money: £10m from a placing of new shares, and another £5m from the sale of shares by co-founders Anthony Matchett and Steven Hancock. The company, which is listed on UK stock exchange AIM, plans to use its latest cash injection to continue building its library of original music/VR […]

Aller à la barre d’outils