Adele has reportedly invested in VR startup MelodyVR

British virtual-reality startup MelodyVR, which focuses on music, is reportedly (ahem) rolling in the deep funding-wise, after Adele became its latest investor. At least, this is according to the Evening Standard newspaper, which reported that the musician invested in MelodyVR’s parent company EVR Holdings “through a nominee account so her name does not show up […]

Pitchfork launches a virtual-reality channel with Inception

Pitchfork is the latest music brand exploring the potential for virtual reality. It is launching its own channel within the VR app of startup Inception. “Music videos have been a driver in the digital video space for a decade, and we see huge potential in expanding the art form into this much more immersive format,” […]

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