Ashnikko has a TikTok-fuelled hit with her track ‘Stupid’

UK-based artist Ashnikko is having a moment in the spotlight with a track called ‘Stupid’. Featuring ‘Yung Baby Tate’, the song is currently perched in second spot in Spotify’s Global Viral 50 chart, with 4.6m streams so far on that service. Its ‘official audio’ version on YouTube is about to cross 1m views, although an unofficial lyric-video uploaded […]

TikTok trumpets its role in helping DJ Regard have a viral hit

TikTok and its parent company Bytedance’s licensing negotiations with music rightsholders continue, as does its dispute with licensing hub ICE in the UK, which has been taken to the country’s copyright tribunal. Yet alongside all this, TikTok continues to make its presence felt as a platform for music discovery and marketing campaigns. It’s no surprise […]

The mysterious tale of disappearing viral hit ‘Omae Wa Mou’

It’s not entirely accurate to describe deadman死人’s track ‘Omae Wa Mou’ as having disappeared: you can still easily find it on YouTube. But Rolling Stone has published an excellent analysis of the track’s TikTok-fuelled surge to top spot on Spotify’s Viral 50 chart, before being abruptly removed from the streaming service after a copyright-infringement claim. It’s a […]

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

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