Vevo explores demographic differences in digital video habits

Music videos firm Vevo has published a report called ‘The Anatomy of a Video Experience: a Multicultural Story’. It analyses how people are watching video on various devices – TV, mobile and PC – as well as exploring whether there are differences in behaviour between demographics including Asian, Black / African-American, Hispanic / Latino and White […]

Virtual re-Ellie-ty: Ellie Goulding makes XR music videos

British artist Ellie Goulding has a pair of new videos out for her new tracks ‘Brightest Blue’ and ‘New Heights’. They’re the result of a partnership between label Polydor and Vevo for the latter’s ‘Official Live Performance’ series, but what’s notable is their use of ‘XR’ technology, which blends camera footage with computer-generated content in […]

Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself has become much more convoluted. We speak to those working in this rapidly changing world to […]

Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally’s Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform’s recommendation algorithms. Walker used Vevo’s catalogue of music videos and original content – more than 400k videos in total […]

Vevo says its music videos generate more than 800m daily views

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue is currently averaging more than 800m views a day, rising to near-1bn on the weekends. It also […]

Vevo strikes a new distribution deal for smart TVs

Have you heard of Vewd? It’s a new name to Music Ally too, but that’s perhaps unsurprising: we haven’t had much reason in the past to write about “the world’s largest smart TV OTT software provider”. So, Vewd provides the ‘smarts’ for TVs and set-top devices made by Sony, Philips, TiVo and other manufacturers, to the […]

Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the […]

Vevo’s JP Evangelista: ‘Music videos are competing against everything’

Last May, Vevo announced that it was going to phase out its owned-and-operated website and mobile apps, focusing instead on being a distributor for music videos and selling ads around that content. Vevo.com still exists but mainly as a glorified holding page, with users being pointed instead to youtube.com/vevo where the company has more than […]

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