Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the […]

Vevo’s JP Evangelista: ‘Music videos are competing against everything’

Last May, Vevo announced that it was going to phase out its owned-and-operated website and mobile apps, focusing instead on being a distributor for music videos and selling ads around that content. Vevo.com still exists but mainly as a glorified holding page, with users being pointed instead to youtube.com/vevo where the company has more than […]

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