SuperM create UGC-powered Canvases on Spotify

On Friday, we covered Spotify starting to slowly open up its Canvas feature to more acts and posting a related blog that gives tips on how those using it can get the most out of its assorted features. One of the tips was “try creating a theme or narrative that crosses an entire album” such as […]

UGC is the key success metric on TikTok says Fanbytes founder

MBW has an interview with Timothy Armoo, founder and CEO of Fanbytes, where he talks about the TikTok campaign for Decca-signed act Aurora based around her track ‘The River’ which was about sending out “a positive message promoting mental health awareness”. For the #youcancrychallenge, they focused on 13 well-known TikTok users to get things rolling by […]

Aussie fans can create videos with Ed Sheeran’s official app

The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia for now. It’s been launched by Warner Music Australia for Android and iOS smartphones, with […]

Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]

Queen launch UGC contest as ‘Bohemian Rhapsody’ reaches 1bn views

Fuelled by the recent biopic, Queen’s ‘Bohemian Rhapsody’ has become the first pre-1990s video to pass 1bn views on YouTube. The achievement has been marked by a new, remastered ‘HD’ version of the video on Queen’s YouTube channel, complete with the lyrics in English, Spanish, Italian, French, Japanese, Polish, German, Indonesian Bahasa, Korean, Czech, Russian and Turkish […]

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

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