Gaming star Ninja ditches Twitch for exclusive Mixer deal

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to curate a compilation album. Yesterday, he had some big news for fans: he’s leaving Twitch, the platform he’s most associated […]

‘Old Town Road’ and ‘Bad Guy’ get new remix versions

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease of chart / streaming life. Justin Bieber was famously part of the ‘Despacito’ remix, and now he’s […]

Twitch launches ‘subscriber streams’ feature in beta

Amazon’s live-video service Twitch is trying a new way to persuade people to stump up cash to support their favourite broadcasters: subscriber streams. Those would be exclusive streams for subscribers only, although casual visitors to a channel will see previews, as a way to persuade them to upgrade. “We could definitely see competitive streamers taking […]

Amazon’s Twitch has acquired venerable social network Bebo

Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with Facebook’s emergence to leave Bebo trailing in its wake. Yet Bebo has continued to exist, through further acquisitions, […]

Teespring teams up with Twitch for new merch partnership

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus for its latest announcement: a new partnership with Amazon’s live-video platform Twitch. It’ll enable viewers of Twitch streams to buy merchandise […]

Melodrive launches 24-hour Twitch channel of AI-generated music

Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks the star (whether human or animated-monster) quality of those past trends, but music-AI startup Melodrive is giving it a whirl anyway. It has launched ‘Twitch plays Melodrive’, […]

Twitch gamers can earn up to $50k an hour from games publishers

If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those broadcasters capable of drawing audiences of more than 15,000 simultaneous viewers. The report suggests that big publishers […]

Anjunabeats clears 350 tracks for use in Twitch livestreams

Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform. “Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch livestream!” tweeted the label earlier this week. “Throw down without fear of being muted with our playlist of Twitch-ready tracks here.” That’s a link to Spotify […]

Twitch Sings karaoke game launches with ‘thousands’ of songs

Amazon’s live-video service Twitch announced plans to launch a karaoke-style game called ‘Twitch Sings’ in October 2018, providing its community of creators with a way to sing solo or duets, while getting viewers to suggest songs and challenges. In March this year, the game (still in beta) spawned an X Factor-style contest called Twitch Sings: Stream Star, […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

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