Twitch was watched for more than 5bn hours in Q2 2020

Twitch is one of the platforms seeing a big spike in usage during the Covid-19 pandemic. A new report claims that in the second quarter of this year, Amazon’s live video service was watched for 5.07bn hours. That’s up from 3.11bn in the first quarter of this year – a 62.7% quarter-on-quarter increase. The report comes […]

Linkin Park’s Mike Shinoda created his new album on Twitch

During the Covid-19 pandemic, a lot of musicians have been thinking about doing more with live-video platform Twitch. But what should they do? Live performances, DJ sets (even though there are issues here), fan Q&As, playing games… All these have been tried. Mike Shinoda of Linkin Park has been using Twitch to broadcast his actual creation […]

Twitch users get retrospective claims for past music use

In yesterday’s bulletin, we covered the news that livestreaming platform Twitch has reminded users that DJ sets are among the “types of music content you may not use in Twitch streams or VODs”. We suggested that the new guidelines may have been in response to an uptick in copyright takedowns filed by music rightsholders, and… […]

Twitch music guidelines rule out DJ sets without licences

The esports community has been chattering about Twitch’s latest guidelines on using recorded music in live broadcasts and video-on-demand uploads to its platform. Dot Esports’ top angle was the fact that using music from streaming services like Spotify is not allowed, but after looking at the guidelines, we think that there are also other points for musicians […]

Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but now everyone is having to roll their sleeves up and get on with it. The music […]

Twitch tipped to launch original shows – music included

Twitch may be preparing a slate of original, live TV shows, according to a report by Bloomberg. It claims that Amazon’s video service will be commissioning and funding “a slate of original, unscripted series that would be live and interactive, airing two to three times a week”. What’s more, the genres in play are expected to […]

Zedd launched his Twitch channel by playing hot game Valorant

Dance artist Zedd has launched an official Twitch channel. It went live on Saturday with a stream of a 90-minute concert video from his Orbit World Tour. “I’m so excited to relive this show with everyone this weekend, and while so many of us are staying at home right now, I hope that this show will […]

Artist Plastician builds a Twitch audience… with pub quizzes

How’s your dubstep and UK garage knowledge? If you’re clued in, you might want to tune in for artist Plastician on his Twitch channel, where he’s been holding regular pub quizzes on the genres. He’s one of the DJs profiled in a new Pitchfork article about livestreaming, which notes that Plastician has gone more down the interaction route […]

Facebook is taking on Twitch with an app to watch gaming

Facebook is launching a new app today: Facebook Gaming. It’s training its sights squarely on the territory occupied by Twitch: people playing games and streaming the footage online for others to watch. According to the New York Times, the launch has been brought forward from June. “Investing in gaming in general has become a priority […]

Dolby On could help musicians sound better on Twitch livestreams

Audio company Dolby has just launched its Dolby On app for Android, following its earlier release for iOS. It allows users to record high-quality audio and video on their smartphone. More interestingly, however, the company has also announced that the iOS version of Dolby On now works with live-video platform Twitch, enabling users to livestream […]

Twitch will get games for streamers and viewers to play together

Amazon has been publishing games for a while now: its Amazon Game Studios division has been around since 2015. However, the company is preparing a new push, investing “hundreds of millions of dollars” in its games development and distribution business according to the New York Times. That includes big-budget PC games, but we’re just as interested […]

Today’s positive coronavirus-related music industry news (27 March)

Let’s start today with Germany, at a time when bodies representing musicians and the music industry are pressing governments around the world for relief and support. The post Today’s positive coronavirus-related music industry news (27 March) appeared first on Music Ally. Source: Music ally

Today’s positive coronavirus-related music industry news (25 March)

Start today with the group of streaming services and tech companies announcing contributions to MusiCares’ COVID-19 Relief Fund in the US. Amazon Music, Facebook, SiriusXM and Pandora, Spotify, Tidal and YouTube Music are the services, and while no amount has been given for their contributions, MusiCares said that in less than a week it has raised “millions […]

Today’s positive coronavirus-related music industry news

Stuff we’re heartened by today includes Resident Advisor’s ‘Save Our Scene‘ campaign, which is mustering collecting action from the electronic music community. There’s an open letter that fans, musicians and other people in the industry can sign – more than 3,000 people so far have – with encouragement for people who want to do their […]

Twitch tipped to reach 37.5m active viewers in the US this year

Amazon’s live-video platform Twitch will be watched by 37.5 million Americans this year, rising to 41.2 million in 2021. At least, that’s research firm eMarketer’s prediction: the first time it’s published estimates for Twitch’s viewership in the US. “The video streaming platform will reach 15.5% of US digital video viewers this year,” claimed the company’s blog […]

Twitch steps up with a new music partnerships manager

Twitch has a new music partnerships manager: Athena Koumis, formerly of Spotify and Xcite Networks. She announced her new job in social posts yesterday, making it clear that Amazon’s live-video platform wants to get more musicians streaming. “One thing I’ve yearned for working in streaming over the years is a sense of community & meaningful interaction w/ […]

Dan Le Sac on what he learned from broadcasting on Twitch

Amazon’s live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British artist and producer Dan Le Sac, who joined Music Ally at our recent Sandbox Summit conference to share some of the lessons he […]

AI-music startup Endel launches a sleep-music Twitch channel

Endel made headlines earlier this year by announcing a distribution partnership with Warner Music Group to release albums created by its AI. Its music is thus now on various streaming services, although its AI-generated soundscapes can also be accessed through its smartphone app and Alexa skill. And now, through Amazon’s live-video service Twitch too. Endel […]

Gaming star Ninja ditches Twitch for exclusive Mixer deal

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to curate a compilation album. Yesterday, he had some big news for fans: he’s leaving Twitch, the platform he’s most associated […]

‘Old Town Road’ and ‘Bad Guy’ get new remix versions

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease of chart / streaming life. Justin Bieber was famously part of the ‘Despacito’ remix, and now he’s […]

Twitch launches ‘subscriber streams’ feature in beta

Amazon’s live-video service Twitch is trying a new way to persuade people to stump up cash to support their favourite broadcasters: subscriber streams. Those would be exclusive streams for subscribers only, although casual visitors to a channel will see previews, as a way to persuade them to upgrade. “We could definitely see competitive streamers taking […]

Amazon’s Twitch has acquired venerable social network Bebo

Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with Facebook’s emergence to leave Bebo trailing in its wake. Yet Bebo has continued to exist, through further acquisitions, […]

Teespring teams up with Twitch for new merch partnership

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus for its latest announcement: a new partnership with Amazon’s live-video platform Twitch. It’ll enable viewers of Twitch streams to buy merchandise […]

Melodrive launches 24-hour Twitch channel of AI-generated music

Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks the star (whether human or animated-monster) quality of those past trends, but music-AI startup Melodrive is giving it a whirl anyway. It has launched ‘Twitch plays Melodrive’, […]

Twitch gamers can earn up to $50k an hour from games publishers

If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those broadcasters capable of drawing audiences of more than 15,000 simultaneous viewers. The report suggests that big publishers […]

Anjunabeats clears 350 tracks for use in Twitch livestreams

Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform. “Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch livestream!” tweeted the label earlier this week. “Throw down without fear of being muted with our playlist of Twitch-ready tracks here.” That’s a link to Spotify […]

Twitch Sings karaoke game launches with ‘thousands’ of songs

Amazon’s live-video service Twitch announced plans to launch a karaoke-style game called ‘Twitch Sings’ in October 2018, providing its community of creators with a way to sing solo or duets, while getting viewers to suggest songs and challenges. In March this year, the game (still in beta) spawned an X Factor-style contest called Twitch Sings: Stream Star, […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

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