Report: Triller could go public with shell-company merger

Remember those July reports that short-video app Triller was raising a funding round of up to $300m? Whatever happened to that? Reuters has an update, claiming that the company has “so far secured around $100 million in that round at a $1.25 billion valuation” according to unnamed sources “familiar with the matter”. However, the report claims that […]

Triller denies new allegations of inflated user numbers

Short video app Triller has found itself at the centre of another controversy around its public user numbers. A report by Business Insider citing ‘six former Triller employees’ claimed that when Triller said in October 2019 that it had 13 million monthly active users, the true figure was “closer to two million”. The details are important here: […]

Triller gets a licensing deal with pan-Euro licensing hub Ice

Triller has been making the most of TikTok’s recent troubles, poaching creators, trumpeting its user growth and even pitching itself in the US as “a form of patriotic capitalism”. But with that higher profile has come scrutiny of Triller’s licensing status, not least from US publishing body the NMPA. On the other side of the Atlantic, […]

TikTok rivals continue to see spike in US downloads

Events around TikTok and its proposed ban in the US are moving so fast, any data on how consumers are responding risks being out of date as soon as it’s published. Still, Sensor Tower has some new numbers on how TikTok’s rivals are benefitting from the uncertainty. “As talk of a ban ramped up from […]

Indian labels hit short-video apps with infringement notices

It’s not just the US where short-video apps are facing pressure from music rightsholders over their licensing deals (or lack of). It’s happening in India too, where a number of these apps have been spiking in popularity since TikTok was banned there in June.  Livemint reported that four music labels – including India’s biggest, T-Series – have […]

New Snapchat features include music lenses and mini apps

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday – this link takes you to the relevant part of the YouTube video of the event – as “our new category of music lenses, […]

‘Nobody’ does it better: DJ Neptune goes viral on Triller

TikTok tends to get the headlines when a music track goes viral through short-form videos. However, rival app Triller has also fuelled its fair share of hits by artists including Lil Tecca, Calboy, K$upreme, Rich The Kid, Darkoo and Chantel Jeffries. Now you can add Nigerian musician DJ Neptune to that list. His track ‘Nobody’, […]

Chantel Jeffries gives Triller exclusive for new video

TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on the video for ‘Come Back To Me’ by US singer/producer/model/YouTube personality Chantel Jeffries. The video is […]

Is Triller music’s next big launchpad?

It’s not quite a case of: “Come in, TikTok – your time is up.” However, Triller has been growing sharply in recent months and is starting to break tracks and acts in its own way. For now, the audience skews towards both the US and hip-hop, but the app has global ambitions and wants to […]

Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however, more global and the genres it covers will naturally expand as it grows internationally. […]

Triller bags an official partnership for the Grammy Awards

The US Recording Academy may be in the thick of a full-blown crisis following the defenestration of its boss Deborah Dugan, but with the Grammy Awards imminent, it’s still business as usual on the latter front. That includes digital partnerships for the organisation’s flagship event. Buzzy social-music app Triller is on board for the 2020 Grammys, […]

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