What is the future of virtual concerts on Fortnite and other online games?

Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first concert there drew in 12.3m people and he will have made significant income from sales of digital peripherals. The runaway success may – only in […]

Fortnite now has more than 350m registered players

Epic Games has put put a couple of new figures for its flagship game Fortnite, and they’re big. “Fortnite now has over 350 million registered players! In April, players spent over 3.2 billion hours in game,” tweeted the official Fortnite account yesterday. Note, the 350m figure isn’t active players – we don’t know how many of the registered […]

Want the Travis Scott Fortnite action figures? That’ll be $75

If you missed the Travis Scott concerts in Fortnite, and don’t want to have to watch with excitable YouTubers chattering over the top, there’s now an official ‘full event video’ (with well-chosen camera angles to get the full impact) on Scott’s own YouTube channel. It’s already been watched by nearly three million people at the time of […]

12.3m fans showed up for Travis Scott’s first Fortnite concert

The first of Travis Scott’s ‘Astronomical’ concerts within Fortnite happened overnight, and it was a big hit with the game’s players. “Over 12.3 million concurrent players participated live in Travis Scott’s Astronomical, an all-time record!” tweeted the official Fortnite account. That means Scott beat the 10.7 million audience for Marshmello’s Fortnite concert in February 2019. The post 12.3m […]

Fortnite reveals items and challenges for Travis Scott Astronomical event

Travis Scott is coming to Fortnite this weekend with his ‘Astronomical’ event. Ahead of the multiple performances, the game has added several Scott-themed virtual products to its item shop. Fans wanting all of them will be spending nearly $35. Here’s how that breaks down. There’s an Astronomical Bundle including two skins (characters) – Travis Scott and […]

Travis Scott to premiere new track during Fortnite ‘tour’

There was lots of excitement around the huge audience for dance artist Marshmello’s concert in video game Fortnite in February 2019: 10.7 million players showed up to watch (and dance). Since then, there have been some other partnerships between Fortnite’s publisher Epic Games and the music world: an island based on Weezer; a dancing emote based on Rick Astley’s […]

Digital agency Space150 creates AI-generated Travis Scott track

AI-generated music is an exciting but controversial topic within the music industry, but creative AI is also giving the advertising industry some ideas. One agency, Space150, has just trained an AI on the back catalogue of rapper Travis Scott, and used it to create a brand new ‘Travisbott’ track called ‘Jack Park Canny Dope Man’ […]

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