Tools: Fangage. Activate your Superfans

Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can you do with thousands of fans on, for example, Facebook or Instagram if a simple change in the algorithm pulls the brakes on you effectively […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

SoundCloud Promote tool lets artists pay to boost their tracks

SoundCloud has launched Promote for users of the platform to help them better push tracks to listeners. The self-service tool is part of SoundCloud’s Premier tier for users to assist them in getting their music in front of more people on not only SoundCloud but also other digital platforms. “With Promote on SoundCloud, creators can […]

Localify aims to put more local music in Spotify users’ playlists

Teams of researchers and students at Ithaca College and Cornell University have been working on a tool to inject more local music into people’s Spotify playlists. It’s called Localify, and works by getting people to choose their location and a selection of their favourite artists. “We’ll create playlists that mix your favorites with local artists while […]

Chartmetric debuts Cross-Platform Performance metric for artists

Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming services, social media platforms and other digital entities. In a detailed blog post explaining how the new metric is calculated, Chartmetric said […]

Paramore star complains about Spotify / Genius lyrics feature

Spotify’s partnership with Genius to provide ‘Behind the Lyrics’ information for tracks is pretty cool, eh? Well, not so much if you’re an artist who disagrees with the information that’s being presented. Hayley Williams of Paramore is one example: she took to Twitter this week to complain about the notes for the band’s track ‘Hard Times’. @spotify […]

Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]

Music-making firm Splice raises a $57.5m funding round

Splice is one of the most popular online tools for creating music – and accessing samples – with more than 2.5 million users according to its latest figures. That growth, having added a million in the last year, is exciting investors too. Splice has just raised a $57.5m Series C funding round, with VC firms […]

Twitter’s new video analytics tool helps marketers with timing

Twitter has launched a new analytics tool for people and companies posting video on its platform. It’s called Timing is Everything, and we think it could be quite useful for musicians. “Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video,” explained Twitter in an announcement blogpost. That means whoever […]

Soundcharts revamps its pricing to boost in-team data-sharing

Music-analytics platform Soundcharts is shaking up the way it charges for its service. Its subscription plans will now allow unlimited users, with the cost varying instead by how many artists are being tracked. “The music industry is a network of interconnected teams working on separate artist’s careers. Record labels, agents, promoters and managers constantly need to share […]

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

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