Tom Walker is quizzing his fans in his new Alexa skill

The latest artist to get their own Alexa skill for Amazon’s smart speakers is Tom Walker, for whom Sony Music UK has launched ‘No. 1 Fan Music Quiz’. It’s a daily quiz where Walker sets the questions (about his own “songs, musical training and celebrity friends”) and fans test their knowledge by answering them. The […]

Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]

Artist Tom Walker plans a 12-hour world tour on Zoom

Rock band Def Leppard hold the record for playing the most gigs in different continents in one day (three: Africa, Europe and North America). Meanwhile, Jeff Aug holds the record for most gigs in different countries in a day (nine: Luxembourg, Belgium, Netherlands, Germany, France, Italy, Switzerland, Liechtenstein and Austria). Now artist Tom Walker is making his own globetrotting move, albeit […]

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

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