Tidal takes MQA-powered ‘Masters’ hi-res music to Android

It’s a year since streaming service Tidal unveiled its ‘Masters’ feature, offering studio-quality hi-res music for subscribers to its top-end ‘HiFi’ tier. That was a partnership with hi-res music firm MQA, but it was only available from Tidal’s desktop client, rather than its mobile app. Until now, that is. At the CES show in Las […]

Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it; but there is also the option to start to move their fans over to other social […]

Meek Mill teams up with Tidal, Puma and Foot Locker

We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other partners: sports brand Puma and retail chain Foot Locker. The campaign involves a physical ‘collector’s book’ which fans can buy from […]

Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

Ducktails albums pulled from several streaming services

Several albums by Ducktails – the project for American independent musician Matt Mondanile, formerly of Real Estate – have been pulled from streaming services. Pitchfork claimed that distributor The Orchard was responsible for the takedowns on Spotify and Tidal, with three albums – two released through Domino and one through his own label – affected. […]

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