Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

The Glitch Mob turn album into a VR show with TheWaveVR

Musical VR startup TheWaveVR has revealed its latest partnership with an artist: electronica group The Glitch Mob. It’s turning their album ‘See Without Eyes’ into… well, something you see with your eyes. “A VR odyssey of shifting dreamscapes choreographed to a 20-minute custom mix of the album” as the startup puts it, which will be […]

Music and tech startups: where is the innovation in 2018?

What kind of partner does the music industry make for music/tech startups in 2018? There have certainly been bumps in the past, from venture capitalists swearing never to invest again in startups requiring music rights, to shutdown firms blaming rightsholders for their business failure. Yet for their part, rightsholders argue that their focus is rightly […]

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