Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

The Weeknd becomes face and sound of luxury electric car ad

“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of the sky, pop stars now become creative directors for them. Which is the long way round to […]

The Weeknd invests in esports company OverActive Media/Splyce

If an esports company exists and a US pop star or major label doesn’t buy a stake in it, does it even exist? That existential conundrum is not one that OverActive Media, the company that owns esports brand Splyce, will have to worry about now as The Weeknd has just invested in it. The Canadian company […]

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