Skepta gets his own streaming heat-map for fans to see

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in a fan-facing marketing campaign for British grime star Skepta. His “streaming heat map” website is available to all, […]

Next for music subscriptions: new markets, diversity and rethinking value

The music industry made around $7.1bn from streaming subscriptions in 2018, according to industry body the IFPI. That was 32.9% year-on-year growth, with subscriptions generating 37% of global recorded-music revenues. How can the music industry (and the streaming services) build on that growth in the coming years? What will drive the next spikes in paid […]

The Orchard co-founder Scott Cohen to join Warner Music

Earlier this month, distributor The Orchard’s co-founder Scott Cohen announced that he was ‘retiring’. It seems that this will involve very little golf, gardening and/or complaining about the buses though. He’s been hired for an as-yet undisclosed role at Warner Music Group, working on what MBW describes as ‘innovation’ (as opposed to working for WMG’s in-house equivalents […]

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