Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Distributors on the move: The Orchard Japan plus Ditto X tour

Two prominent music distributors are announcing their latest globetrotting plans. For The Orchard, that means opening an office in Tokyo to fully establish The Orchard Japan. It’ll be led by former Amazon Music exec Yuuki Kaneko, who’s The Orchard’s VP, Japan. The new division will focus on offering its distribution and other services to Japanese […]

Skepta gets his own streaming heat-map for fans to see

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in a fan-facing marketing campaign for British grime star Skepta. His “streaming heat map” website is available to all, […]

Next for music subscriptions: new markets, diversity and rethinking value

The music industry made around $7.1bn from streaming subscriptions in 2018, according to industry body the IFPI. That was 32.9% year-on-year growth, with subscriptions generating 37% of global recorded-music revenues. How can the music industry (and the streaming services) build on that growth in the coming years? What will drive the next spikes in paid […]

The Orchard co-founder Scott Cohen to join Warner Music

Earlier this month, distributor The Orchard’s co-founder Scott Cohen announced that he was ‘retiring’. It seems that this will involve very little golf, gardening and/or complaining about the buses though. He’s been hired for an as-yet undisclosed role at Warner Music Group, working on what MBW describes as ‘innovation’ (as opposed to working for WMG’s in-house equivalents […]

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