Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

The Glitch Mob turn album into a VR show with TheWaveVR

Musical VR startup TheWaveVR has revealed its latest partnership with an artist: electronica group The Glitch Mob. It’s turning their album ‘See Without Eyes’ into… well, something you see with your eyes. “A VR odyssey of shifting dreamscapes choreographed to a 20-minute custom mix of the album” as the startup puts it, which will be […]

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