Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but now everyone is having to roll their sleeves up and get on with it. The music […]

The 1975 reopen Mindshower site with stems, mags and more

In February this year, we wrote about The 1975’s ‘Mindshower’ campaign, which saw the band create a fictitious ‘digital detox’ retreat called Mindshower, complete with its own website and a spoof video ad on YouTube. Now, days ahead of the release of the band’s new album ‘Notes on a Conditional Form’, the website has reopened to the […]

Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however, more global and the genres it covers will naturally expand as it grows internationally. […]

The 1975’s new video was teased with a fictional digital detox

“Begin your own journey and find yourself in our stunning retreat. Mindshower digital detox puts you back in control. RECONNECT. RECHARGE. REJUVENATE.” No, one of the daleks from Doctor Who hasn’t suddenly got on the wellness bandwagon. This was the introductory tweet from a mysterious new digital detox retreat called Mindshower. Which, as it turns out, […]

The 1975 fund environmental work with reusable water bottles

British band The 1975 have taken a leading role in talking about the climate emergency, as well as taking action to reduce their own environmental impact (for example with recycled merchandise). Now the band are trying something new: they’ll be selling a £15 reusable water bottle as merchandise at their upcoming round of gigs in […]

Jamie Oborne talks The 1975: ‘We still believe in albums!’

Jamie Oborne is the owner and CEO of Dirty Hit Records and All on Red Management, working with The 1975, Wolf Alice and Benjamin Francis Leftwich among other artists. He was also the opening speaker at Music Ally’s Sandbox Summit conference in London this morning, interviewed by our very own Eamonn Forde. “Marketing is about […]

After brief social-media deactivation, The 1975 return with new track

“The 1975 are being their cryptic selves and have deactivated all of their social media accounts as of Wednesday,” reported Billboard yesterday. Yet as of Thursday morning when Music Ally is writing this bulletin, the band’s Twitter, Instagram and Facebook profiles are all up and running again. If you’re thinking this is part of a campaign for some new music from […]

Aller à la barre d’outils