In India ‘the scale opportunity is telco bundles’

Reading a report about India earlier this week, we spotted a reference to the music-streaming market there needing to go beyond subscriptions and advertising for its revenues. How, though? Consultancy firm Midia Research has published its answer: telcos. “To unlock the scale opportunity, streaming has to look beyond subscriptions, and also beyond ad supported,” claimed founder […]

Vodafone Idea mulls new music-streaming strategy in India

We’ve written a lot about Indian streaming services Gaana, Saavn (now JioSaavn) and Wynk Music over the last couple of years. Their next source of competition may come from telco Vodafone, which recently merged with another Indian mobile operator, Idea Cellular. The latter company already has its Idea Music app, which combines streaming, downloading, playlists […]

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