MelodyVR strikes exclusive 5G deal with UK telco O2

Virtual-reality music startup MelodyVR has announced its latest partnership: telco Telefonica UK, and its O2 operator. It’s all relating to the launch of its faster 5G network. MelodyVR has been signed on as “the exclusive music partner of O2’s 5G UK launch”, with customers getting a 12-month subscription to MelodyVR bundled into their contracts. Note: […]

VR/AR startup Jaunt sells its software and tech to Verizon

Jaunt was one of the first virtual-reality content startups to make waves in the modern VR-headset era, including with music. We first wrote about the company in November 2014, for example, when Jaunt worked with Sir Paul McCartney on a VR video of a live performance of ‘Live and Let Die’, released through its own […]

Indian telco Airtel launches TV, video and music bundle

We’ve been talking about the prospect of music-streaming services being bundled with video and other services for some time now, often through the lens of what the big, global technology companies like Apple, Google and Amazon will be doing. However, in India there’s another angle to this debate: telcos. Witness Bharti Airtel (Airtel for short), […]

Telco Verizon creates a New York pop-up for Shawn Mendes

We’re used to companies like Spotify building pop-up installations for artists: Ariana Grande, Billie Eilish and Aya Nakamura have all got the pop-up treatment from the streaming service. Now US telco Verizon is getting in on the act. This weekend it will host ‘This is Shawn’ in New York, as part of its partnership with […]

African telco MTN has high hopes for MusicTime music service

MTN in Africa has been one of the telcos most engaged with music in recent times. It started offering Tidal to its customers in Uganda through a bundle partnership announced in August 2018, then in November it acquired streaming service Simfy, which although defunct in Europe since 2015 had continued to exist in Africa. In December, MTN used […]

Spotify’s latest telco-bundle partnership is with AT&T

Spotify has announced its latest partnership with a telco, and it’s a big one: AT&T in the US. Subscribers to the network’s ‘AT&T Unlimited & More Premium’ contract can choose to include Spotify Premium in their bundle for no extra cost. Spotify is one of seven ‘premium entertainment’ options in the bundle alongside Pandora, HBO, […]

JioSaavn’s owner is now the largest telco in India

Indian telco Reliance Jio appears to have overtaken rival Vodafone Idea to become the biggest mobile operator in India, with 331.3 million subscribers. TheNextWeb reports that this compares to 320 million people using Vodafone Idea, and the most recent figure of 320.6 million for the other big telco in India, Airtel. What’s the Music Ally relevance for […]

In India ‘the scale opportunity is telco bundles’

Reading a report about India earlier this week, we spotted a reference to the music-streaming market there needing to go beyond subscriptions and advertising for its revenues. How, though? Consultancy firm Midia Research has published its answer: telcos. “To unlock the scale opportunity, streaming has to look beyond subscriptions, and also beyond ad supported,” claimed founder […]

Vodafone Idea mulls new music-streaming strategy in India

We’ve written a lot about Indian streaming services Gaana, Saavn (now JioSaavn) and Wynk Music over the last couple of years. Their next source of competition may come from telco Vodafone, which recently merged with another Indian mobile operator, Idea Cellular. The latter company already has its Idea Music app, which combines streaming, downloading, playlists […]

Aller à la barre d’outils