Taylor Swift’s new app will sell virtual ‘picks’ for real cash

Taylor Swift caused a bit of a stir with her recent gamification of Ticketmaster’s Verified Fan scheme, sparking complaints about whether fans would feel forced to buy merchandise and physical albums to boost their chances of getting concert tickets. We wonder if Swift’s new mobile app could fall prey to similar sentiments. The app, created […]

Telegram blocks channel after music-piracy complaint

Sorry, at the time of writing Taylor Swift hasn’t put her new album ‘Reputation’ on streaming services as a post-Thanksgiving gift to fans. Today’s Taylor story focuses on another aspect to the album’s rollout: cracking down on piracy. Messaging app Telegram has blocked one of the channels (i.e. messaging groups) on its service after a […]

Sandbox Issue 190: Retarget practice

Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too soon as the music industry is far from innocent here. We speak to marketing executives […]

Taylor Swift to make streaming services wait for new album

It wouldn’t feel right to have a new Taylor Swift album without an almighty hoo-ha around streaming, despite the star’s rapprochement with Spotify in June. Multiple reports overnight explain that her new album ‘Reputation’ won’t be available to stream when it’s released this Friday. Bloomberg suggested the album will be withheld for a week, while […]

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