‘Fan-made’ Taylor Swift tracks pulled down from Spotify

After a few months of quiet, there’s another ‘fake music’ farrago in the air. The Fader reported that “dozens” of Taylor Swift bootlegs had been uploaded to Spotify as individual ‘podcast’ files. “many of the songs themselves appear to be isolated vocals ripped from Swift’s Lover that have been placed over newly-made acoustic instrumentals,” it reported, describing […]

Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Taylor Swift’s ‘Enhanced Album’ Spotify playlist has 1m followers

According to Republic Records, Taylor Swift’s new album ‘Lover’ has whizzed past the mark of 3m ‘album equivalent units’ worldwide since its release a week and a half ago. Interesting, since a third of that consumption came from China alone. But we’re also interested in the role played by Swift’s ‘Love Taylor, Lover Enhanced Album’ playlist on […]

Taylor Swift’s ‘Lover’ sets another new record… in China

It’s a week since the release of the new Taylor Swift album ‘Lover’, so we’ll be looking out for announcements about its sales and streams. The first official word today on the album’s performance has a very specific focus though: China. Universal Music has put out a press release celebrating the fact that ’Taylor Swift’s […]

Taylor Swift drops ‘Lover’ video ahead of album release

What’s that? Taylor Swift has a new album out? You’d think someone in the media and/or streaming-service world would have told you, right? Just joking: ‘Lover’ is inescapable this week, with a full complement of DSP activations and media excitement for Swift’s first post-Big-Machine album. One of the key planks in the promotional strategy was […]

Taylor Swift has pre-sold nearly 1m copies of ‘Lover’ album

Amid all the hubbub around the various streaming services’ activations around Taylor Swift’s new album ‘Lover’ it shouldn’t be forgotten that she’s one of the artists still capable of shifting a LOT of album sales. Variety has the scoop on how ‘Lover’ is doing, courtesy of a chat with Republic Records’ Monte Lipman. “The anticipation of […]

Taylor Swift to reveal new lyrics through her Spotify playlist

When we wrote last week about YouTube’s plans to host a live online event with Taylor Swift for the release of her new album ‘Lover’, we pointed out that other streaming services would be doing their own activations around the release. Spotify revealed its plans yesterday: a playlist called ‘Love, Taylor: The Lover Enhanced Album’. It’s starting […]

YouTube to host ‘Lover’s Lounge’ live event for Taylor Swift

Taylor Swift’s new album ‘Lover’ drops on 23 August, and she has teamed up with YouTube for a live-streamed event the day before called ‘Lover’s Lounge (Live)’. It’ll see Swift performing a new track from the album, taking part in a Q&A, and plugging her collaboration with Stella McCartney on a new clothing range. At […]

Look beneath the drama of the BMLG / Scooter Braun / Taylor Swift row

There’s a whole sub-genre of YouTube channels and Instagram accounts dedicated to documenting ‘drama’ – the breakups, makeups, shade and almighty rows within the world of social-media stars. Today, music-industry media feels like our own version of that, as all hell broke loose over the news that Big Machine Label Group has been acquired by Scooter […]

Taylor Swift joins list of artists failing to beat ‘Old Town Road’

There’s a slightly woe-is-me feel to Vanity Fair’s ‘If Taylor Swift Can’t Have a No. 1 Pop Hit in 2019, Can Anyone?’ headline. The correct answer being ‘Yes, Lil Nas X has been having a giant No. 1 pop hit in 2019’. But the article’s point is that Swift is just the latest big pop […]

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]

Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours

Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m in that period, while Swift’s ‘Me!’ video with Brendon Urie ended up getting 65.2m views in its first 24 hours. […]

Taylor Swift kicks off teaser campaign for 26 April 2019

As if the hoo-ha around the return of Game of Thrones on 14 April (in the US timezones) wasn’t exciting enough, it seems Taylor Swift may be preparing something for later this month. Swift’s website currently hosts a countdown – just over 10 days and 20 hours at the time of writing – while billboards have […]

Taylor Swift’s app The Swift Life is shutting down

Just over a year ago, Taylor Swift teamed up with mobile-games publisher Glu Mobile to launch The Swift Life, her own app for fans to connect with one another, share their own content, and get her latest news, photos and videos. Now it’s shutting down, which the official announcement suggests is because the app was […]

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