Look beneath the drama of the BMLG / Scooter Braun / Taylor Swift row

There’s a whole sub-genre of YouTube channels and Instagram accounts dedicated to documenting ‘drama’ – the breakups, makeups, shade and almighty rows within the world of social-media stars. Today, music-industry media feels like our own version of that, as all hell broke loose over the news that Big Machine Label Group has been acquired by Scooter […]

Taylor Swift joins list of artists failing to beat ‘Old Town Road’

There’s a slightly woe-is-me feel to Vanity Fair’s ‘If Taylor Swift Can’t Have a No. 1 Pop Hit in 2019, Can Anyone?’ headline. The correct answer being ‘Yes, Lil Nas X has been having a giant No. 1 pop hit in 2019’. But the article’s point is that Swift is just the latest big pop […]

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]

Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours

Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m in that period, while Swift’s ‘Me!’ video with Brendon Urie ended up getting 65.2m views in its first 24 hours. […]

Taylor Swift kicks off teaser campaign for 26 April 2019

As if the hoo-ha around the return of Game of Thrones on 14 April (in the US timezones) wasn’t exciting enough, it seems Taylor Swift may be preparing something for later this month. Swift’s website currently hosts a countdown – just over 10 days and 20 hours at the time of writing – while billboards have […]

Taylor Swift’s app The Swift Life is shutting down

Just over a year ago, Taylor Swift teamed up with mobile-games publisher Glu Mobile to launch The Swift Life, her own app for fans to connect with one another, share their own content, and get her latest news, photos and videos. Now it’s shutting down, which the official announcement suggests is because the app was […]

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