Spotify gets exclusive videos from Taylor Swift and The Weeknd

We reported last Thursday on Apple Music adding a dedicated music-videos category. Just after we clocked off for Easter, Spotify launched its own salvo in what’s shaping up as a new battle for ‘exclusives’ between the two companies (not to mention YouTube and Vevo). Taylor Swift debuted a new vertical-orientation video for her track ‘Delicate’ […]

Sandbox Issue 190: Retarget practice

Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too soon as the music industry is far from innocent here. We speak to marketing executives […]

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