Indian short-video app MX TakaTak is doing 1bn+ daily views

We’ve been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok’s ban there. Now another of the contenders has been talking (to the Economic Times) about its growth. MX TakaTak says it has more than 10 million daily active users and 45 million monthly active users, with […]

Indian labels hit short-video apps with infringement notices

It’s not just the US where short-video apps are facing pressure from music rightsholders over their licensing deals (or lack of). It’s happening in India too, where a number of these apps have been spiking in popularity since TikTok was banned there in June.  Livemint reported that four music labels – including India’s biggest, T-Series – have […]

What can the music industry learn from the biggest YouTube channels?

For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views on the platform, while music videos make up the lion’s share of YouTube’s top 10 clips. But that certainly doesn’t […]

T-Series’ main YouTube channel reaches 100bn views milestone

Indian music company T-Series’ flagship YouTube channel has been the most popular channel on the video service for some time now. After a lengthy (and sometimes controversial) battle with gamer PewDiePie for top spot, T-Series has accelerated away: it now has more than 130 million subscribers compared with PewDiePie’s 103 million – a gap that opened up even […]

T-Series is the most-watched YouTube channel by weekly views

Indian firm T-Series’ flagship channel has the most subscribers on YouTube: 124 million at the time of writing. It will come as no surprise to learn that it’s also the most popular in terms of weekly views, then. That’s according to a chart published by online-video industry site Tubefilter, using data from analytics firm GospelStats. It claims […]

T-Series hits 100m subscribers on YouTube

We have been writing about T-Series, the Indian label and film production company that specialises in Bollywood soundtracks, for several years but have been most intrigued by its move onto YouTube, especially as it began to overtake PewDiePie in terms of channel subscribers (although that got very, very ugly on PewDiePie’s side). Now T-Series has just passed 100m subscribers, […]

Zee Music Company reaches 30m-subscribers YouTube milestone

It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film and non-film music. “Zee Music Company is now 30 million subscribers strong on YouTube India. A big THANK YOU to all for […]

Spotify India launch plans heat up with T-Series… and Samsung?

Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million. Given their respective growth over the past year, it seems only a matter of time before T-Series is top dog – but […]

Aller à la barre d’outils