Analyst claims Apple Music has an ‘iOS ownership advantage’

You may have seen some headlines overnight about Apple Music ‘converting’ people to subscribers at a rate “2.5x faster than Spotify”. But what does this mean, given that the two services have different funnels – a fully-free ad-supported tier for Spotify and a time-limited free trial for Apple Music? It’s worth following the headline trail […]

US now has 51m music subscribers claims MusicWatch

Research firm MusicWatch has published its latest estimates on the US music-streaming market, claiming that there are now 51 million subscribers in the country. That would be a decent increase from the 35.3 million reported by the RIAA in its end-of-year statistics for 2017 – although that was an annual average over the year, rather […]

iOS to support introductory subscription pricing offers

This is a small change to the way in-app subscriptions work on Apple’s iOS platform, but a potentially good one for third-party music-streaming services like Spotify, Deezer, Pandora and the rest. Apple’s next software update, iOS 11.2, will include a feature called ‘Introductory Pricing for Auto-Renewable Subscriptions’. The company explains the feature thus: “Soon, you’ll […]

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