YouTube debuts student subs as originals strategy evolves

YouTube has followed other music-streaming services in launching cut-price subscriptions for students, albeit only in the US for now. Full-time students at accredited colleges or universities there will be able to get YouTube Music Premium for $4.99 a month, or YouTube Premium for $6.99 a month – although they can ‘lock in’ the latter for $5.99 […]

Spotify tempts lapsed subscribers with three-month offer

From Mariah Carey on the radio to the terrifying aisle of singing plastic trees in our local supermarket, early signs of Christmas are emerging. But Music Ally’s preferred starting gun for the festive season might just be the annual reappearance of Spotify’s ‘three months for 99 cents’ subscription offer. This year’s kicked off on Friday, […]

Netflix to test lower subscription prices in some markets

Since going public, Spotify’s senior execs (and former Netflix CFO Barry McCarthy in particular) have regularly been asked whether the company will take any inspiration from Netflix in its pricing strategy. The post Netflix to test lower subscription prices in some markets appeared first on Music Ally. Source: Music ally

Indian telco Jio added 37m subscribers in the last quarter alone

Our lead story in today’s bulletin talks about the Indian music industry’s ambitions to be a top-10 global market by 2022. Telcos are going to play a crucial role in that, so our attention was grabbed this morning by the latest financial results from Reliance Industries, the parent company of mobile network Jio – which is […]

Analyst claims Apple Music has an ‘iOS ownership advantage’

You may have seen some headlines overnight about Apple Music ‘converting’ people to subscribers at a rate “2.5x faster than Spotify”. But what does this mean, given that the two services have different funnels – a fully-free ad-supported tier for Spotify and a time-limited free trial for Apple Music? It’s worth following the headline trail […]

US now has 51m music subscribers claims MusicWatch

Research firm MusicWatch has published its latest estimates on the US music-streaming market, claiming that there are now 51 million subscribers in the country. That would be a decent increase from the 35.3 million reported by the RIAA in its end-of-year statistics for 2017 – although that was an annual average over the year, rather […]

iOS to support introductory subscription pricing offers

This is a small change to the way in-app subscriptions work on Apple’s iOS platform, but a potentially good one for third-party music-streaming services like Spotify, Deezer, Pandora and the rest. Apple’s next software update, iOS 11.2, will include a feature called ‘Introductory Pricing for Auto-Renewable Subscriptions’. The company explains the feature thus: “Soon, you’ll […]

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