Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions – one factor behind its reported overtaking of paying Spotify users in the US – the stakes have […]

Spotify flew Stormzy’s biggest UK fans to his birthday party

British artist Stormzy turned 25 last week, and celebrated with a birthday party on the island of Menorca. And, this being 2018, he celebrated by teaming up with Spotify to take some of his fans along. The streaming service identified the grime star’s top streamers in the UK on its premium tier and invited them […]

Brit Awards: Stormzy and Dua Lipa triumph as host shades Spotify

Apple Music and YouTube may have been the key digital and sponsorship partners for last night’s Brit Awards, but it was Spotify that got an (admittedly-unwanted) shout-out from the event’s host, comedian Jack Whitehall. Speaking about two-gong winner Dua Lipa: “If she had a pound for every time someone listened to her on Spotify, they […]

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