Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them. With concerts and festivals curtailed for the next six months at least, brands are partnering with musicians online to create […]

Sandbox Issue 259: Six Months On, What Next?

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many sectors of the music business, and each month we’ll put a single question to them on a pressing issue. […]

#TheShowMustBePaused: next steps, Stormzy, YouTube and more

One of the key points about the #TheShowMustBePaused campaign last week was that it was not a single day of action, but rather the springboard for much, much more. Today, there’s a lot to report on in that regard, within both the music and tech worlds. Start by reading Billboard’s interview with Brianna Agyemang and Jamila […]

Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

Stormzy and Wham get AR camera-effects on Instagram

The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating crown of ‘H.I.T.H’ (the initials from Stormzy’s new album Heavy Is The Head) on the user’s head […]

WMG pushes back at reports that Stormzy triggered Ben Cook resignation

You’ve likely read the news earlier this week that Atlantic Records UK president Ben Cook was stepping down, as the result of an incident seven years ago when he went to a party dressed as a member of Run DMC. Cook was disciplined for the incident last year, but has only now stepped down, which […]

Stormzy’s book imprint launches contest for emerging writers

Stormzy isn’t just an award-winning grime rapper: he’s also a book-publishing mogul. Well, he has his own books imprint anyway: #Merky Books, which is part of the Penguin Random House empire, and published his own ‘Rise Up’ book last year. Now the imprint is looking to highlight some emerging writers. It’s launching the #Merky Books New […]

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