What can the global music industry learn from K-Pop and South Korea?

K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists can learn from how K-pop markets itself, how its acts […]

Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]

BTS로 한국어 배우기 (that’s ‘Learn Korean with BTS’ in Korean)

We really hope that means ‘Learn Korean with BTS’ – blame Google Translate if not! We wrote about Weverse earlier this year as part of our report on K-Pop giant Big Hit Entertainment’s latest financial results: it’s a fan community platform focusing on artists including BTS, TXT, Seventeen and Gfriend, launched by Big Hit subsidiary beNX. Now it […]

South Korean DSP changes chart to battle ‘distorted’ streams

Flo, owned by SK Telecom, is one of the main music streaming services in South Korea. It used to run a near-real-time chart (updated hourly) showing what the most popular songs were on the platform. That has now been replaced by a new Flo Chart that updates every 24 hours that allows it to use […]

Study points to heavy (Android) use of YouTube in South Korea

Analytics firm Wiseapp has published some new estimates for YouTube’s popularity in South Korea. Well, its popularity on Android smartphones anyway. The company reckons that YouTube had nearly 34 million Android users in South Korea at the end of 2019, up 6% year-on-year. This, in a country with a population of 51.5 million, as TechCrunch points […]

South Korea now has more than 10m paying music subscribers

Around one in five people in South Korea now subscribe to a music streaming service, as the country’s golden age for music – and for the music industry – shows little sign of abating. Recent industry estimates suggest that the total number of paying music subscribers in South Korea, across all domestic and international platforms, […]

Country Profile – South Korea 2020

Standing astride a hugely successful domestic output, the South Korean music industry is thriving across the genres and 2019 figures are expected to show another strong period of growth The post Country Profile – South Korea 2020 appeared first on Music Ally. Source: Music ally

Music’s global evolution: K-Pop, China, and Eastern Europe

The second morning at this year’s NY:LON Connect conference focused on ‘emerging international and influential markets’. Three territories in particular: South Korea, China, and Russia / Eastern Europe. The track began with a keynote from Sun Lee, YouTube’s head of music content partnerships and subscriptions for Korea and Greater China. Lee was interviewed by Billboard […]

BTS are top-ups of the pop-ups

The idea of the pop-up tied into an album release is hardly new and often involves taking over a small and recently vacated shop (or the site of a different pop-up from the previous week) and selling a few T-shirts and posters from it, hoping the pop stars themselves show up to gain a bit […]

BTS fuelled Big Hit Entertainment surge in first half of 2019

Korean music firm Big Hit Entertainment held its latest media briefing yesterday, and dropped some impressive numbers to show how its business is surging in 2019. The company’s revenues in the first half of 2019 were more than 200bn Won (around $166m) – already more than Big Hit’s revenues for the whole of 2018. And […]

BTS success fuelled record year for Big Hit Entertainment

You may have noticed that K-Pop band BTS are just a little bit popular around the world. That’s now translating into financial success for the company behind them, Big Hit Entertainment. The firm reported a 132% growth in its annual revenues to 214bn won (around $190m) in 2018, with an operating profit of 64.1bn won […]

Country Profile – South Korea 2019

The post Country Profile – South Korea 2019 appeared first on Music Ally. Source: Music ally

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