Labrinth talks creativity and music: ‘You have to be calm amongst the storm’

Artist and producer Labrinth is preparing to release his second studio album. Today he talked about some of the creative processes behind the record, in a Cannes Lions conference session hosted by Sony Music. The post Labrinth talks creativity and music: ‘You have to be calm amongst the storm’ appeared first on Music Ally. Source: […]

Spinnin’ Records rebrands playlists with smart-speakers in mind

Fresh from being acquired by Sony Music, dance label Spinnin’ Records is experimenting with its streaming playlists – with a particular focus on how they’re accessed through smart speakers. “While curated music content is becoming the norm, voice-recognition is rapidly changing the digital landscape. According to Google, about 20 percent of all mobile search queries […]

Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO

Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it. In August 2016, their label Sony Music US Latin used Landmrk for a campaign called CNCO Go, which encouraged fans to visit ‘hotspots’ in Latin America and Spain to hear the […]

Smart speakers’ impact on music: ‘I don’t think it can be overhyped…’

More than 26m smart speakers were shipped globally in 2017 according to research firm Futuresource, with the Amazon Echo and Google Home ranges proving popular devices. That was the spur for an event hosted by British music-industry bodies the BPI and ERA last night in London, and a report exploring the impact for music, published […]

Sony shows off virtual-reality music video for Khalid

When it comes to experimenting with virtual-reality technology, Sony Music has one advantage over other labels: its relationship with Sony’s consumer-electronics division, with its PlayStation VR headset. We’ve seen that relationship work last year with a VR experience for classical musician Joshua Bell, but now in 2018 it’s rising star Khalid getting the virtual treatment. […]

Sony Music launches dance label with Tencent Music

Fresh from its stock-swap with Spotify, Tencent Music has another interesting partnership with a western firm: Sony Music. The pair have teamed up to launch Liquid State, a label that will focus on dance music from Asian artists, as well as live events. “Liquid State has been created to support and enhance the discovery and development […]

Despite Trump: ‘There are no walls that can stop Latin music…’

The most pointed quote of the second day of Music Biz and Music Ally’s NY:LON Connect conference in New York came from Jesús López, chairman and CEO of Universal Music Latin America and Iberian Peninsula. He used US president Donald Trump’s infamous ambitions to fortify the US border with Mexico as a jump-off for a reminder […]

India: The sleeping giant of digital music is ready to wake up

At the end of September this year Music Ally was invited to attend the inaugural All About Music conference in Mumbai, India. We’ve since been speaking to some of its main contributors, and taking a look at the key themes that emerged on how India is evolving as a music market. All About Music is […]

Crossfaith invites fans to unlock new track… by headbanging

Japanese metal band Crossfaith are encouraging fans to headbang in their own homes with a marketing campaign for their new EP ‘Freedom’. Launched by label Sony Music and agency Ogilvy & Mather, the campaign gets fans to visit the band’s website and then headbang in front of their webcam, which unlocks a stream of a […]

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