Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the […]

Despite growth, music labels warn: ‘We should never be complacent’

Four consistent years of global growth is something to swell the record industry’s heart, and the 9.7% rise in 2018 means it is approaching double-digit growth – a big change from the double-digit decline that defined the first decade of this millennium. There’s an increasing focus on the role that emerging markets – or ‘high-potential […]

Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans

The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger hunt using the Landmrk for Music platform that the British startup unveiled in December 2018. “I’ve hidden some video clips in hotspots around the […]

Universal Music and Sony Music face new artist lawsuits

Two of the three major labels are facing new class-action lawsuits filed in New York, which focus on the right of artists under the so-called ’35-year law’ there. That’s the legislation that in theory allows artists to file Notices of Termination to regain ownership and control of their copyrights 35 years after that music was […]

Sony cuts its ties with R. Kelly – as did UMPG

There has been a steady build-up of pressure on Sony and its RCA Records subsidiary to drop R. Kelly, in the wake of the latest set of allegations about his personal life. It has now emerged that Sony and R. Kelly, in Billboard’s words, “have agreed to part ways”. The news comes after several artists […]

AR-powered ‘David Bowie is’ app launches as $7.99 download

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition into an augmented-reality app, and this week it’s been released for Android and for iOS by Sony […]

How Gaana became India’s top audio-streaming music service

There has been some debate over the title of India’s top music audio-streaming service, with multiple companies staking their claim. Most recently, in December 2018, Gaana said that it now had 80 million monthly active users (MAUs), which would make it the country’s top service “with a fair margin” according to CEO Prashan Agarwal. So […]

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