Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants

Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has twisted and turned so much as to be unrecognisable and the old ways of […]

What is Social Music in the Streaming Age?

Music IS social, and it always has been. We talk (and argue!) about it; we watch concerts together; go clubbing together; experience it as a communal soundtrack for birthday parties and religious worship and much, much more… Any over-confident tech startup promising to ‘make music social’ is drunk on their own disruption. But of course, […]

Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company Facebook  have seen audio being incorporated into posts. This is, in part, a move by the photo-sharing app to hold existing […]

Childish Gambino gets a new summer-themed Snapchat lens

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat lens based on his song ‘Summertime Magic’, which will be geofenced to 23 cities – starting with Los […]

Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’

It may face tough competition from Instagram, but Snapchat remains a vibrant platform for social expression, while the app that kickstarted the ‘stories’ phenomenon continues to be a development ground for new video formats. No wonder a number of labels and other music companies want to explore its potential as a marketing platform, although many […]

SeatGeek can now sell tickets from within Snapchat stories

We reported last week on Snapchat parent company Snap, Inc’s pitch to the music industry for the power of its AR lenses. The day after its Midem keynote, the company unveiled a new partnership in a different area relevant to our industry: ticketing. Snap is working with SeatGeek on a feature that will see musicians and sports […]

Snapchat and music: ‘We ultimately want artists to be compensated for their work’

How is Snap, Inc working with artists and labels on music campaigns? The parent company of Snapchat hasn’t talked publicly often about its music strategy, but its VP of partnerships Ben Schwerin gave a keynote at the Midem conference in Cannes today, accompanied by Geffen Records president Neil Jacobsen. The pair were interviewed by Billboard […]

Pew Research: 73% of US adults use YouTube, while 68% use Facebook

The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work. Facebook remains the top platform overall, used by 68% of American adults according to the survey, with around three quarters of them logging in every day. […]

Snapchat growth sends Snap, Inc share price soaring

Since its IPO last year, Snapchat parent company Snap, Inc has had a rough time of it on Wall Street, with investors uneasy about the social app’s sluggish growth. Yesterday brought some good news for the company in its latest financial results though: it beat analyst forecasts with stronger-than-expected growth, and saw its share price […]

Data suggests Snapchat is still mainly a messaging app

We know from Snapchat’s last quarterly financial results that the social app had 178 million daily active users, but the company hasn’t broken down what those people are doing within its app. The Daily Beast has now got its hands on some internal metrics that show how popular – or unpopular – individual sections of […]

Saavn teams with Amazon, Snapchat and new strategic investors

Indian streaming service Saavn is having a busy month, thanks to a partnership with Amazon, a marketing campaign running on Snapchat, and a pair of new strategic investors for the company. Saavn has also seen its latest original track, ‘Bom Diggy’, become a hit not just on its own service in India, but also on […]

Snap stock drops after disappointing quarterly results for Snapchat

Are the wheels well and truly coming off the Snapchat bandwagon? Parent company Snap, Inc published its latest quarterly financial results last night, and while its revenues grew by 62% year-on-year to $207.9m, the company’s net loss ballooned to $443.2m compared to $124.2m this time last year. The post Snap stock drops after disappointing quarterly […]

REPORT 410: AR SPECIAL–MUSIC’S AUGMENTED FUTURE

Lead: Take an in-depth look into the world of AR and ask if this is finally the time for a technology that has been knocking on the door for some time now to finally take off in a meaningful way. Beyond Music: Try these brilliant non-music apps to explore the current state of AR and […]

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