Spotify teams up with Snapchat for Diwali promotion in India

Snap and Spotify have teamed up in an interesting way for a promotion in India around the Diwali festive season. The Snapchat app has a new augmented-reality lens designed to be used in a specific location: the Gateway of India monument in Mumbai. “The Spotify lens adds some unique AR experiences with special 3D effects, […]

Zen 8 app adds AI music to Instagram and Snapchat stories

As Music Ally has been covering the latest wave of AI-generated music startups, we’ve argued that one of the most interesting uses for this technology is social – a way to create background music for videos and other posts in apps like Instagram, TikTok and Snapchat. That’s one reason why the acquisition of AI-music startup Jukedeck by […]

Snap to launch its third-generation Spectacles this autumn

Snapchat parent company Snap launched its first set of ‘Spectacles’ in late 2016, with a second generation of the product debuting in April 2018. Now Snap has shown off version three, which will go on sale this autumn. The big news is that the specs now have two HD cameras, capable of shooting snaps in 3D […]

Snap financials reveal Snapchat now has 203m daily active users

Snapchat’s parent company Snap, Inc published its latest quarterly financial results last night, and they contained plenty of figures to silence (if temporarily) the company’s doubters. What’s that? Because it made a healthy profit? Erm, no. Snap reported a net loss of $255.2m for the second quarter of 2019, although that was an improvement on the […]

Snapchat unveils new ‘Creator Shows’ format for celebrities

Snapchat is debuting a new short-form video show format, and is working with traditional celebrities and newer digital influencers alike. It’s called ‘Creator Shows’, which will be series of 8-10 episodes of 3-5 minutes in length each. Serena Williams, Kevin Hart and Arnold Schwarzenegger are among the traditional celebs on board already, with influencers like […]

Snapchat original-show viewing has tripled in last year

In recent times, Snapchat has tended to come off worse in comparisons with Instagram, particularly when it comes to active users. There are now at least some bright spots: in Snapchat’s slate of original TV-style shows. One of them, ‘Endless Summer’ attracted 28 million viewers for its first season last year, according to The Hollywood Reporter. […]

Twitter and Snapchat publish their latest financial results

Two social networks that have faced challenges around their user-growth published their latest quarterly financial results yesterday. So how are Twitter and Snapchat doing? Twitter’s financial numbers were good: revenues up 18% year-on-year to $787m and a net profit of $191m for the quarter. However, its number of monthly active users (MAUs) was down by six […]

eMarketer sees Snapchat declining in popularity in the US too

We’ve already reported on claims by research firm eMarketer that Snapchat’s UK users are falling, under intense competition from Instagram’s growth. Now the company has put out its estimates for the US, and the trend is similar. “For the first time, Snapchat will lose monthly US users this year, with growth expected to flatten in 2020,” claimed […]

Snapchat gets the Bitmoji Party party started

Talking of Snapchat… the social app has created its first multi-player game, Bitmoji Party. It is part of its Snap Games arm and will be one of six planned games – the other five being created by third-party developers and exclusive to the app. Players compete against friends across a series of mini games and […]

Instagram is pinching Snapchat’s users in the UK

OK, it’s only one country, but the numbers from eMarketer are still interesting and tap into the issue of just how sustainable multi-platforming is in social media. The research company is saying this year will be the first since its launch that Snapchat user numbers in the UK will decline, calling it an “exodus” and […]

Snapchat tipped to launch its own gaming platform in April

Google might be launching a games console this month, but it’s not the only tech company ramping up its gaming activities. Snapchat may be on the verge of launching its own games platform, albeit one within its app rather than on a physical piece of hardware. “The mobile game platform, internally codenamed ‘Project Cognac,’ will […]

Report: Snap will pay up to $50k per episode for Snapchat shows

Snap is one of the companies commissioning original short-form video ‘shows’ for its platform. News site Digiday has some good gossip about the numbers involved in Snapchat commissions. “Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere on Snapchat, according to four entertainment execs with knowledge of the matter,” it […]

Snapchat narrows losses but daily-user growth is still flat

Snapchat’s parent company Snap, Inc published its latest quarterly financial results yesterday, and while there are still headaches for the company, the actual business is growing well. Snap’s Q4 revenues were up by 36% to a record $390m, while its losses narrowed from $350m in Q4 2017 to $192m a year later. However, Snapchat’s daily […]

Aller à la barre d’outils