Music Ally Report:: Q3 2020 Edition

Our main feature focuses on TikTok’s eventful 2020 so far, from the deepening of its relationship with artists and the music industry to its tangles with the Trump administration, along with the rise of the short video apps category more generally. Our Second Look section analyses recent stories and data around Hipgnosis Songs Fund; Tencent […]

Snapchat now has 249m daily active users and booming AR usage

In our latest Music Ally report, we examined how Snapchat had bounced back from a worrying-looking flattening of its user growth in 2018. That bounceback is continuing, judging by parent company Snap’s financial results for Q3 2020. Snap said that Snapchat ended the quarter with 249 million daily active users (DAUs), up by 18% year-on-year. It also […]

Report: TikTok now more popular than Instagram with US teens

Investment bank Piper Sandler publishes a semi-annual study of US teenagers – 9,800 of them for its latest drop. It covers all kinds of topics, from social and political issues to favoured brands, but digital habits are also included. The big news from the latest study is the claim that TikTok has just overtaken Instagram to become the […]

Smule adds Snapchat lenses to its AutoRap music app

Music apps firm Smule is the latest company to use the Snap Camera Kit launched by Snapchat’s parent company. Smule has integrated it into its AutoRap app, which lets people choose beats, rap over the top and share the results. Now they can add Snapchat’s augmented-reality lenses (filters) to their videos in AutoRap’s iOS app, with Android […]

As Twitch Sings shuts down, Snapchat gets a karaoke game

Twitch recently announced that it was shutting down its karaoke game Twitch Sings, including removing all the archived broadcasts and clips using it. But where one karaoke game closes, another one pops up backed by a different digital platform. That game is called SingHeads, and the platform is Snapchat, which is an official partner. Released initially for […]

How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched their own filters on social networks – the Prince estate offering a Purple Rain filter on TikTok and WMG’s Firepit […]

Snap strikes deals for licensed music in Snapchat app

Snapchat’s parent company Snap Inc has signed music licensing deals with Warner Music Group, Warner Chappell, Universal Music Publishing, Merlin and a number of members of US publishing body the NMPA. Bloomberg reported on the deals this morning, adding that Snap is testing a new feature in Australia and New Zealand that lets people add […]

Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create a form of augmented branding. We look at who is doing them well, if they are worth the investment and […]

New Snapchat features include music lenses and mini apps

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday – this link takes you to the relevant part of the YouTube video of the event – as “our new category of music lenses, […]

Snapchat now has 229m daily users (but still big net losses)

Snapchat’s parent company Snap published its latest quarterly financial results yesterday, revealing another jump in its daily active users total. At the end of March, Snapchat had 229 million daily active users, up by 20% year-on-year, having added 11 million in the first three months of this year. “On average, more than 4 billion snaps were […]

Snap financials reveal user growth but also heavy losses

Social app Snapchat ended 2019 with 218 million daily active users, having added 31 million during the year as a whole – 17% year-on-year growth. That’s according to parent company Snap’s latest financial results, which were published yesterday. Is that growth in users helping Snap to turn a profit? No, it is not. Snap’s annual revenues grew […]

Spotify teams up with Snapchat for Diwali promotion in India

Snap and Spotify have teamed up in an interesting way for a promotion in India around the Diwali festive season. The Snapchat app has a new augmented-reality lens designed to be used in a specific location: the Gateway of India monument in Mumbai. “The Spotify lens adds some unique AR experiences with special 3D effects, […]

Zen 8 app adds AI music to Instagram and Snapchat stories

As Music Ally has been covering the latest wave of AI-generated music startups, we’ve argued that one of the most interesting uses for this technology is social – a way to create background music for videos and other posts in apps like Instagram, TikTok and Snapchat. That’s one reason why the acquisition of AI-music startup Jukedeck by […]

Snap to launch its third-generation Spectacles this autumn

Snapchat parent company Snap launched its first set of ‘Spectacles’ in late 2016, with a second generation of the product debuting in April 2018. Now Snap has shown off version three, which will go on sale this autumn. The big news is that the specs now have two HD cameras, capable of shooting snaps in 3D […]

Snap financials reveal Snapchat now has 203m daily active users

Snapchat’s parent company Snap, Inc published its latest quarterly financial results last night, and they contained plenty of figures to silence (if temporarily) the company’s doubters. What’s that? Because it made a healthy profit? Erm, no. Snap reported a net loss of $255.2m for the second quarter of 2019, although that was an improvement on the […]

Snapchat unveils new ‘Creator Shows’ format for celebrities

Snapchat is debuting a new short-form video show format, and is working with traditional celebrities and newer digital influencers alike. It’s called ‘Creator Shows’, which will be series of 8-10 episodes of 3-5 minutes in length each. Serena Williams, Kevin Hart and Arnold Schwarzenegger are among the traditional celebs on board already, with influencers like […]

Snapchat original-show viewing has tripled in last year

In recent times, Snapchat has tended to come off worse in comparisons with Instagram, particularly when it comes to active users. There are now at least some bright spots: in Snapchat’s slate of original TV-style shows. One of them, ‘Endless Summer’ attracted 28 million viewers for its first season last year, according to The Hollywood Reporter. […]

Twitter and Snapchat publish their latest financial results

Two social networks that have faced challenges around their user-growth published their latest quarterly financial results yesterday. So how are Twitter and Snapchat doing? Twitter’s financial numbers were good: revenues up 18% year-on-year to $787m and a net profit of $191m for the quarter. However, its number of monthly active users (MAUs) was down by six […]

eMarketer sees Snapchat declining in popularity in the US too

We’ve already reported on claims by research firm eMarketer that Snapchat’s UK users are falling, under intense competition from Instagram’s growth. Now the company has put out its estimates for the US, and the trend is similar. “For the first time, Snapchat will lose monthly US users this year, with growth expected to flatten in 2020,” claimed […]

Snapchat gets the Bitmoji Party party started

Talking of Snapchat… the social app has created its first multi-player game, Bitmoji Party. It is part of its Snap Games arm and will be one of six planned games – the other five being created by third-party developers and exclusive to the app. Players compete against friends across a series of mini games and […]

Instagram is pinching Snapchat’s users in the UK

OK, it’s only one country, but the numbers from eMarketer are still interesting and tap into the issue of just how sustainable multi-platforming is in social media. The research company is saying this year will be the first since its launch that Snapchat user numbers in the UK will decline, calling it an “exodus” and […]

Snapchat tipped to launch its own gaming platform in April

Google might be launching a games console this month, but it’s not the only tech company ramping up its gaming activities. Snapchat may be on the verge of launching its own games platform, albeit one within its app rather than on a physical piece of hardware. “The mobile game platform, internally codenamed ‘Project Cognac,’ will […]

Report: Snap will pay up to $50k per episode for Snapchat shows

Snap is one of the companies commissioning original short-form video ‘shows’ for its platform. News site Digiday has some good gossip about the numbers involved in Snapchat commissions. “Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere on Snapchat, according to four entertainment execs with knowledge of the matter,” it […]

Snapchat narrows losses but daily-user growth is still flat

Snapchat’s parent company Snap, Inc published its latest quarterly financial results yesterday, and while there are still headaches for the company, the actual business is growing well. Snap’s Q4 revenues were up by 36% to a record $390m, while its losses narrowed from $350m in Q4 2017 to $192m a year later. However, Snapchat’s daily […]

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