Artist Danny Brown to host a Grand Theft Auto V radio station

The game Grand Theft Auto V was released in September 2013, but six years on it’s still going strong, having sold more than 115m copies across various consoles, and with a popular online mode extending its lifespan. It’s also still making musical waves, with the latest example being a new station for the game’s in-car […]

Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

Skepta gets his own streaming heat-map for fans to see

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in a fan-facing marketing campaign for British grime star Skepta. His “streaming heat map” website is available to all, […]

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