Artists will be part of Instagram’s new shopping feature

Instagram wants people to start buying the clothes and accessories that their favourite celebrities (‘influencers’ included) are showing off in their posts. It’s launching a new feature called ‘Shopping from Creators’ next week, with a small group of public figures on Instagram. “Instead of taking a screenshot or asking for product details in comments or […]

YouTube programming gets interactive

Ben Relles has been named as the new head of innovation at YouTube, a role that will see the video platform move deeper into interactive programming and live specials. He was previously head of unscripted (i.e. reality/documentary etc.) content at YouTube. There was a huge buzz around interactive TV late last year when the Bandersnatch episode […]

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