Sendmate boss defends messaging bots after marketer criticism

It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer (here) and Darren Hemmings (here). Now Andreas Mahringer, CEO of startup Sendmate (which focuses on messaging) has published a response to defend bots as a marketing channel. Naturally, […]

Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across a variety of platforms. Can the “three-second rule” help advertising and marketing make its impact felt in a time of constant distractions? We look […]

Sendmate generated 53.8% click-through rate for Imogen Heap

Artist Imogen Heap is heading off on a world tour soon under her ‘Mycelia’ banner – you may remember us reporting on the plans from her launch event in December – and she’s been testing a new tool to let fans know about it. Heap worked with Sendmate, the messaging tool recently launched by startup Record Bird, to […]

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