Guest Column: How fixing the secondary ticketing market will help future music events be better

This guest column comes from Maarten Bloemers, CEO and co-founder of GUTS: “The secondary ticketing market has recently been under scrutiny in the UK, with the Competition and Markets Authority (CMA) this month publishing the findings of a year-long investigation. The post Guest Column: How fixing the secondary ticketing market will help future music events […]

Google tightens rules on ticket-reseller advertising

Google is updating its rules on how ticket-resellers can advertise on its search engine, with the changes due to take effect in January 2018. Secondary ticketing services globally will have to be certified with Google before they can advertise using its AdWords platform. “To be certified, resellers can’t imply that they are the primary or […]

Ticketmaster exec talks politicians, touts and dynamic pricing

Ticketmaster International’s SVP of insight and marketing Sophie Crosby has addressed the debate around secondary ticketing and online touting, criticising British politicians who launched an inquiry into ticket abuse in 2016. “Politicians haven’t got anything better to do? They don’t want to talk about education or Brexit or unregulated internet porn or massive technology giants […]

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