S-Curve Records’ Steve Greenberg talks startups and music-marketing history

Steve Greenberg is certainly a music man with some pedigree. The renowned music executive and founder of S-Curve Records is also a Grammy-winning producer of hits for artists including Joss Stone, Hanson, Baha Men, Jonas Brothers, AJR and Andy Grammer. In his time he’s also been head of A&R at Mercury Records, president of Columbia […]

Sandbox Summit 2018 | NYC #MarketMusicBetter

Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square, New York on Wednesday 25th April. After the hugely successful inaugural Sandbox Summit in London, we have responded to demand in the US […]

Trap Nation founder Andre Benz talks expansion, labels and more

Andre Benz is the founder of Trap Nation, a YouTube music channel that launched in 2012, and has since grown to 18.8 million subscribers, notching up 6.65bn views in the process. Under the banner of The Nations, it has also led to spin-off channels including House Nation, Bass Nation, Chill Nation and Rap Nation, all […]

Trap Nation founder Andre Benz to keynote Sandbox Summit NYC

We’re delighted to announce that Trap Nation founder Andre Benz will be one of the keynote speakers at our Sandbox Summit conference in New York this April. Benz founded the YouTube channel when he was 15, and has grown it to more than 18.3 million subscribers and 6.5bn lifetime video views – one of the […]

Digital marketing lessons from WMG, Kobalt and Lounge Books

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns. Warner Music Group’s senior VP of global marketing Beth Appleton talked about influencer marketing. “We know that they’re the new tastemakers. And ultimately we’ve got the potential to reach millions globally. And […]

AEI Group’s Diluk Dias: ‘Vilifying YouTube is like moaning about the weather or Brexit’

“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit… We are living in a time of abundant opportunity and tech companies are putting music front and centre.” Diluk Dias, founder of British music company AEI Group, had some firm views on the ‘value […]

What more could Spotify and Apple Music do for music marketers?

Streaming services like Spotify, Apple Music and their rivals have been working hard on back-end features for labels, managers and artists. But could they be doing more? The closing panel at Music Ally’s Sandbox Summit conference in London today invited the audience of music marketers to suggest a wishlist of new features. The session was […]

Music data and analytics: digging below the surface trends

Every music company in 2017 is facing the challenge of making sense of a torrent of data from streaming services and social networks, among other sources. How to make the most of it? A panel at Music Ally’s Sandbox Summit conference in London today heard from some experts including Lucy Blair, director of international sales […]

Going live: how livestreaming video can be used for music marketing

From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike. And music? A panel at Music Ally’s Sandbox Summit conference in London today explored some of the potential that live video has for music marketing. The panel included Stef Pascual, head […]

Meet the centennials: SuperAwesome boss talks kids in 2017

The opening session at Music Ally’s Sandbox Summit conference in London today was a keynote by Dylan Collins, the CEO of children’s network SuperAwesome. His focus was on the new generation of consumers (mainly those under the age of 13) and why we need to scrap most – if not all – of our preconceptions […]

Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying social stars to promote a product or brand has been a growing trend for some time, but what does it mean for music marketing in 2017? […]

Pitch perfect: the trends around pitching to Spotify and Apple Music playlists

In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around it. How do labels pitch these curators, and what kind of pitches are most likely to succeed? A panel at Music […]

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