Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the […]

Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of understanding. We tell labels all the time: you can’t just take a song and throw […]

Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke at Music Ally’s Sandbox Summit conference in New York today, showing examples of campaigns that the company has powered […]

Podcasts and music: the opportunities… and the annoyances

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019. Another research firm, Ovum, predicts that there will be more than one billion podcast listeners globally by 2020. No wonder music-streaming services […]

Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks; buy music, tickets and merchandise; and support the artists they love with a passion. At Music Ally’s […]

How can labels and musicians avoid the ‘dry streams paradox’ in 2019?

Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple Music doesn’t translate into engaged fans for the artist who recorded it. The topic was the subject for […]

The Dry Streams Paradox

Are you frustrated with the size of your fanbase? Tired of banging your head against a brick wall with ticket and merchandise sales? Unable to reconcile your streaming figures with the number of genuine fans? Then you might be suffering from The Dry Streams Paradox. What’s that? It’s the challenge that a growing number of […]

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