Dan Le Sac on what he learned from broadcasting on Twitch

Amazon’s live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British artist and producer Dan Le Sac, who joined Music Ally at our recent Sandbox Summit conference to share some of the lessons he […]

Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself has become much more convoluted. We speak to those working in this rapidly changing world to […]

Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally’s Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform’s recommendation algorithms. Walker used Vevo’s catalogue of music videos and original content – more than 400k videos in total […]

Linkfire boss talks smarter attribution and the death of cookies

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music fans take from discovery through to consumption and purchase. “With all the channels and influencers who can drive streams, how […]

Privacy and music marketing: ‘Common sense should prevail’

The debate around digital privacy tends to focus on the biggest technology companies like Facebook, Google and Amazon. Yet as internet users become more aware of the privacy debates around those companies’ services and devices, they’ll also be thinking more about how their personal information is being used in other ways. Including music marketing: from […]

Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a lot of interest and activity from the marketing teams working with artists. It’s certainly not the first platform to […]

What ‘trigger cities’ really mean for music marketing

Music Ally has covered analytics firm Chartmetric’s concept of Trigger Cities before but at Sandbox Summit in London this week, we assembled a panel of marketing experts to talk about the idea in practice and how – or if – it is changing the architecture of their global campaigns. Chaired by Isabelle Ljungqvist, digital marketing […]

Domino wins Music Ally’s Campaign of the Year award for Hot Chip

Domino’s campaign for A Bath Full Of Ecstasy – the seventh studio album from Hot Chip – was named Campaign Of The Year at Music Ally’s Sandbox Summit in London yesterday (30th October). It was one of five shortlisted campaigns that were put to an audience vote and it emerged as the clear winner. It […]

Jamie Oborne talks The 1975: ‘We still believe in albums!’

Jamie Oborne is the owner and CEO of Dirty Hit Records and All on Red Management, working with The 1975, Wolf Alice and Benjamin Francis Leftwich among other artists. He was also the opening speaker at Music Ally’s Sandbox Summit conference in London this morning, interviewed by our very own Eamonn Forde. “Marketing is about […]

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the […]

Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of understanding. We tell labels all the time: you can’t just take a song and throw […]

Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke at Music Ally’s Sandbox Summit conference in New York today, showing examples of campaigns that the company has powered […]

Podcasts and music: the opportunities… and the annoyances

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019. Another research firm, Ovum, predicts that there will be more than one billion podcast listeners globally by 2020. No wonder music-streaming services […]

Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks; buy music, tickets and merchandise; and support the artists they love with a passion. At Music Ally’s […]

How can labels and musicians avoid the ‘dry streams paradox’ in 2019?

Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple Music doesn’t translate into engaged fans for the artist who recorded it. The topic was the subject for […]

The Dry Streams Paradox

Are you frustrated with the size of your fanbase? Tired of banging your head against a brick wall with ticket and merchandise sales? Unable to reconcile your streaming figures with the number of genuine fans? Then you might be suffering from The Dry Streams Paradox. What’s that? It’s the challenge that a growing number of […]

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