Sam Smith set for AR Spotify video and TikTok interview

Sam Smith’s new album ‘Love Goes’ is out later this month, and they’re pulling out plenty of promotional stops around its release, including new single ‘Diamonds’. The latter is getting a web-based augmented reality music video in partnership with Spotify. Dreamed up by agency Powster, it gets fans to scan an image to pop up […]

Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly complicated – if not increasingly risky. Some are arguing they still have power, but others are […]

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