The rise of Indian hip-hop: ‘There’s going to be a huge opportunity…’

From labels to streaming services to brands, they’re all saying the same things: hip-hop is the hottest independent music genre in India in 2018, and it’s only going to get bigger. Hip-hop is the fastest-growing genre for streaming service Saavn. Major label Sony Music and indie label Azadi Records are each negotiating deals with more […]

Reliance claims $1bn valuation for Saavn and JioMusic merger

Indian telco Reliance Industries is merging its own music-streaming service JioMusic with independent player Saavn, in a deal that it says values the merged entity at more than $1bn. It’s promising that the resulting business will offer “global reach, cross-border original content, an independent artist marketplace, consolidated data and one of the largest mobile advertising […]

India music trends: Transparency, independent artists and more

India has long been one of the most interesting music markets in the world, and one that dances to its own rules, particularly with the influence of the film industry – Bollywood included. So how is the Indian market evolving in the streaming age? A panel at Music Biz and Music Ally’s NY:LON Connect conference in […]

India: The sleeping giant of digital music is ready to wake up

At the end of September this year Music Ally was invited to attend the inaugural All About Music conference in Mumbai, India. We’ve since been speaking to some of its main contributors, and taking a look at the key themes that emerged on how India is evolving as a music market. All About Music is […]

Saavn teams with Amazon, Snapchat and new strategic investors

Indian streaming service Saavn is having a busy month, thanks to a partnership with Amazon, a marketing campaign running on Snapchat, and a pair of new strategic investors for the company. Saavn has also seen its latest original track, ‘Bom Diggy’, become a hit not just on its own service in India, but also on […]

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