Facebook warns that its new privacy tool ‘may impact targeting’

From unintended consequences of its core features to deliberate abuses of the way it made users’ data available to developers, Facebook is firefighting on several fronts in 2019. It should come as no surprise that its attempts to pivot to what CEO Mark Zuckerberg calls a “privacy-focused social platform” are going to have an effect […]

Esperanza Spalding drove fans from Facebook / Instagram to Spotify

Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of it. “The roll-out included premiering each music video on Facebook and IGTV, talking to fans through comments and Facebook Live and converting the […]

Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]

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