Instagram redesigns its homescreen with Reels to the fore

Instagram started testing its TikTok-style ‘Reels’ feature in late 2019, before rolling it out globally in August this year. Now the feature is getting a big boost in Instagram’s latest redesign of its homescreen, with a dedicated tab rather than simply showing Reels content in the app’s ‘Explore’ screen. For artists who are using Reels, this should help their short videos […]

How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched their own filters on social networks – the Prince estate offering a Purple Rain filter on TikTok and WMG’s Firepit […]

Instagram’s in-test ‘Reels’ feature takes aim at TikTok

‘Killer’ is one of the most overused words in the field of tech journalism, when it’s appended to the name of digital services thought to be under threat from a rival or copycat launched by a much-bigger technology company. Was Apple Music a ‘Spotify-killer’? Nope. Was Google+ a ‘Facebook-killer’? Absolutely not. Vine’s killer turned out […]

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