Google AdWords promotion was key to Badshah YouTube success

On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its first day on the platform. We’re still waiting for YouTube to officially confirm the record, but in India there has been criticism […]

Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours

Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m in that period, while Swift’s ‘Me!’ video with Brendon Urie ended up getting 65.2m views in its first 24 hours. […]

BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’

2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day viewing record, notching up 78m views in its first 24 hours last week. That takes the record from another K-Pop band, […]

K-Pop music sparked 5.3bn tweets on Twitter in 2018

Twitter is shouting proudly about the popularity of Korean pop music within its community: “With a new global record of 5.3 billion tweets last year” according to a blog post yesterday. Naturally, this is about K-Pop’s popularity outside South Korea continuing to grow, but Twitter is keen to stress the efforts it has been making […]

Ariana Grande takes Spotify single-day streams record

It ain’t Christmas any more, Mariah! Ariana Grande has seized the Spotify 24-hour-streams record that Mariah Carey snaffled in December. The latter’s ‘All I Want For Christmas Is You’ was streamed 10.8m times on Christmas Eve, but now Grande’s new track ‘7 Rings’ has the record, after nearly 15m streams in the 24 hours after […]

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