Sandbox Issue 244: How to Make a Big Artist Comeback

Lead: Don’t call it a comeback. Actually, DO call it a comeback. Fans today not only expect all the music in the world to be instantly available, they also expect every pop star to be available at all times. But musicians need to step away from the limelight and off the promotional treadmill every now […]

Radiohead gather their archives in a ‘Public Library’ website

“Radiohead.com has always been a) infuriatingly uninformative and b) surprising. The most surprising thing to do next, therefore, is to suddenly become incredibly informative,” explained an announcement on Radiohead’s website yesterday. “So that is what we have done.” They certainly have. The band have launched a ‘Radiohead Public Library’, which they describe as “an online resource containing […]

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]

Radiohead release 18 hours of OK Computer demos after hack

As sales pitches for an £18 digital album go, “It’s not v interesting / there’s a lot of it”, takes some beating. The download is actually an archive of 18 of Thom Yorke’s archived MiniDiscs from the mid 1990s. A blog post on the band’s website explained: “We got hacked last week – someone stole Thom’s minidisk […]

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