Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

Domino turns Franz Ferdinand Spotify pre-save into a fan club

The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling. Now independent label Domino Records is trying something a bit different with the idea: its pre-save campaign for Franz Ferdinand’s new album is structured as a “fan club”. “Subscribe […]

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