Feature.fm ‘Action Pages’ to reward fans for streaming actions

Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music (initially: more will be added in the future). The post Feature.fm ‘Action Pages’ to reward fans for streaming actions appeared first on Music […]

Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]

Domino turns Franz Ferdinand Spotify pre-save into a fan club

The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling. Now independent label Domino Records is trying something a bit different with the idea: its pre-save campaign for Franz Ferdinand’s new album is structured as a “fan club”. “Subscribe […]

Aller à la barre d’outils