Japanese artist Reol made $130k from a YouTube livestream

Can you make money from livestreamed music performances on YouTube? Japanese artist Reol certainly did: to the tune of $130k. YouTube’s director of Black music and culture Tuma Basa revealed the figure in his appearance at Music Ally’s Sandbox Summit Global online conference yesterday alongside colleague T. Jay Fowler, director of product management. Reol’s livestream […]

Today’s positive music industry-related coronavirus news (27 April)

The UK’s Music Venue Trust (MVT) is launching a campaign called #saveourvenues, which aims to drum up support for 556 ‘grassroots music venues’ that it says are in danger of permanent closure in the UK. “The situation is dire, government support has been exhausted, and it now falls to artists, music fans, local communities and the […]

Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

Post Malone gets a ‘dual-phone’ music video on Spotify

As Drake never sang: you used to call me on my cell phone, late night when you need my… cell phone too, to watch the new video from Post Malone. Yes, fans will need two phones to watch the latter artist’s new video, which is exclusive to Spotify. Essentially it’s the story of a couple breaking […]

Billie Eilish wins big in Apple awards and Spotify 2019 stats

What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services. Spotify’s first awards will take place in Mexico City next March, driven entirely by its data, but Apple Music’s first event took place overnight, chosen purely by the company’s […]

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