BTS are top-ups of the pop-ups

The idea of the pop-up tied into an album release is hardly new and often involves taking over a small and recently vacated shop (or the site of a different pop-up from the previous week) and selling a few T-shirts and posters from it, hoping the pop stars themselves show up to gain a bit […]

Telco Verizon creates a New York pop-up for Shawn Mendes

We’re used to companies like Spotify building pop-up installations for artists: Ariana Grande, Billie Eilish and Aya Nakamura have all got the pop-up treatment from the streaming service. Now US telco Verizon is getting in on the act. This weekend it will host ‘This is Shawn’ in New York, as part of its partnership with […]

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