The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including collections based on specific Ibiza club brands like Ushuaïa, Hï Ibiza and ANTS. Guest DJs and residents from the clubs are […]

Music marketing in 2019: content, playlists… and Twitter skeletons

Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and more artists are growing up through social media, you might have used Twitter as a conversational playground discussion platform as […]

How music companies are gaming streaming with “playlist stuffing”

Kieron Donoghue – founder of Humble Angel Records and former VP of global playlists strategy and curation at Warner Music – has been blogging about the trend of “playlist stuffing” that he has been spotting on streaming services. As songs qualify as a stream and, therefore, a payment after 30 seconds, he says a key tactic has […]

Deezer launches dedicated K-Pop channel after 157% growth

Deezer is launching a new hub for Korean pop music on its streaming service. The new K-Pop channel will feature programmed playlists (including some from guest artists like iKON and Stray Kids). “K-Pop is one of the world’s fastest growing genres and is resonating with more and more fans. Deezer’s streams of the genre have already increased […]

Spotify’s Austin Daboh says playlists need more diversity

Should some of Spotify’s big playlists be more diverse in terms of the artists featured on them? Yes… says Spotify’s head of music, culture and editorial in the UK, Austin Daboh. He was talking at radio DJ Annie Mac’s London conference on Friday about diversity. “I think it starts from the team. On my team […]

SoundCloud adds more ‘handcrafted’ playlists to its service

Good playlist curators are in demand in the modern streaming market. The latest service shouting about its tune-pickers is SoundCloud, which launched a selection of new “handcrafted” playlists yesterday. They include the rap-focused ’Noise and 808s’ and ‘Drippin’; electro playlist ‘Speed Bumps’; ‘DTFunk’ which promises to soundtrack “a freaky first date”; and ‘The Morning Mourning Playlist’ for […]

Artist Mike Casey talks streams, playlists and jazz growth

When we think of the musical genres that are benefitting most from streaming, it tends to be hip-hop, R&B, dance and pop. And when we think about the genres that may be getting something of a raw deal, jazz and classical often spring to mind. And yet… in both genres, there are artists who are […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Some of Spotify’s programmed playlists will now be personalised

Until now, there’s been a clear split within Spotify’s own playlists: some are programmed by humans – the streaming service’s editorial team – and others by algorithms: its personalised playlists like Discover Weekly, Release Radar and Daily Mix. Now those boundaries are blurring: some of Spotify’s human-curated playlists will now be getting a dash of […]

Dealing with the ‘dry streams’ paradox in the playlists era

Have you heard about ‘dry streams’ yet? They’re streams that come without a great deal of interest in the artist themselves: for example, on mood or activity-driven playlists on streaming services where listeners aren’t necessarily noticing who made the tracks. We’ve been exploring the phenomenon in our latest Sandbox digital-marketing report. “Being featured in large […]

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

Apple is giving playlists the album-artwork treatment

We’re ashamed to confess that we haven’t given that much thought to the artwork for the programmed playlists on music-streaming services. That said, we suspect a fair few of those services haven’t really made it a priority either, beyond ensuring the right artist or mood-signalling image is present with the correct corporate branding. So it’s […]

Albums in the streaming era: ‘Put the best six songs up front’

We’re well aware of the ‘don’t bore us – get to the chorus!’ maxim (cheers, Roxette!) for popular music in the modern streaming era. But that can now seemingly be extended to ‘don’t bore us – get to all the songs with good choruses quickly on the album please!’ At least, that’s the gist of an […]

UK broadcaster Fearne Cotton turns curator for Apple Music

We’re not sure how well-known Fearne Cotton is outside the UK: in Music Ally’s homeland she’s become a familiar face and voice through her TV and radio broadcasting. Now she’s become the latest curator on Apple Music. This is a proper partnership: Cotton is maintaining four different playlists on the streaming service, which is promoting […]

What’s next for playlists? Perhaps more context for the music

Former BPI and Spotify research exec Keith Jopling is now working with Midia Research among other music companies, thinking about big-picture strategy. His latest blog post, published for Midia, explores what the next evolution might be for music-streaming playlists. “There is plenty of scope for further creative development of the format. We are far from ‘peak […]

Amazon gets artist-curated International Women’s Day playlists

This Friday (8 March) is International Women’s Day, which has become something that pretty much every music-streaming service throws its weight behind in some way, particularly curated playlists. Amazon Music, for example, has roped in a bunch of ‘guest curators’ from the artist world this year, and it’s a super selection: *takes deep breath* Jess […]

Spotify cites Conner Youngblood as playlist-submission success

Spotify was recently under fire for the way playlist-pitching works for labels on its platform, but the company sees the playlists-submission tool it launched in July 2018 as a positive for artists. Its latest blog post outlines how the tool has worked for one artist, Nashville-based Conner Youngblood. After submitting his track ‘The Birds of Finland’ using Spotify’s tool, it […]

Pandora launches ‘stories’ as a blend of podcasts and playlists

Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video clips that expire after 24 hours). Instead, it’s a format that blends podcasts with playlists. “Podcasts can tell stories about music, but generally don’t include full […]

Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’

Playlists continue to grow in prominence (within the music-streaming world) and importance (for artists looking for their breakout moment). So what are the latest trends that artists, managers and labels should be thinking about and responding to? A panel at the FastForward conference in Amsterdam today explored them. The panelists included Aditi Arora, director of […]

Spotify opens Discover Weekly playlist up to brand sponsorship

Spotify has a new way for brands to spend money with the company: by sponsoring its Discover Weekly algo-personalised playlist on the streaming service’s free tier. “For the first time, we are unlocking Discover Weekly for brands to sponsor this personalised moment end-to-end,” is how Spotify described the move. Microsoft is one of the first […]

Aller à la barre d’outils