Spotify talks playlists, skip rates and NF’s Nordic-fuelled success

“I would once and for all like to kill the myth that it’s just about something called skip rate.” Spotify’s Nordic head of shows and editorial Daniel Breitholtz was keen to make something clear in his speech at the Slush Music conference in Helsinki today: the streaming service’s editors aren’t ruled by skip rates when […]

Courtney Barnett and Kurt Vile launch ‘mixtape exchange’

We’re big fans of the recent album by Courtney Barnett and Kurt Vile, and we’re also impressed by the inventive Spotify-fuelled marketing campaign around it. So is Spotify: the streaming service has featured the campaign as a case study on its Spotify for Artists blog. The post Courtney Barnett and Kurt Vile launch ‘mixtape exchange’ […]

Spotify correcting data glitch that saw label playlists’ follower counts fall

A technical error has led to a sharp drop in the follower counts for a number of Spotify playlists, but the streaming service says it is working to correct the problem. Several labels have contacted Music Ally this week saying that follower counts on some of their playlists had dropped suddenly, in some cases by […]

Pandora taps its curators for 250+ ‘featured playlists’

As a free radio-style streaming service, Pandora has always been focused on ‘stations’ rather than playlists. But now with its premium tiers, the company is starting to follow its rivals in that space by curating playlists too. “Today we launched Featured Playlists to help you find the perfect jam to set the mood for any […]

Why the Release Radar playlist is Spotify’s secret weapon

How to get songs onto popular Spotify playlists like New Music Friday and RapCaviar is a hot topic for labels in 2017. But it seems that they’re all being outperformed in terms of streams by a playlist that can’t be pitched to: the algorithmic Release Radar. That’s according to Bryan Johnson, director of artists and […]

Spotify launches ‘Rise’ programme for emerging artists

A few years ago, Spotify had an initiative called ‘Spotlight’ which picked out its new acts to watch, promoting them in its local markets. Hozier, Tove Lo and Jack Garratt were among the beneficiaries. But Spotlight didn’t happen at the start of 2017: we were told at the time that the plan was to replace […]

Spotify launches new playlist-pitching system for labels

Spotify has moved to formalise the process by which major and independent labels pitch for slots in the Browse section of its service, with a quota-based system applying to global and local playlists. The move comes after longtime discussion within the industry about the extent to which Spotify promotes its own in-house curated playlists over […]

Pitch perfect: the trends around pitching to Spotify and Apple Music playlists

In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around it. How do labels pitch these curators, and what kind of pitches are most likely to succeed? A panel at Music […]

SoundCloud now shows creators who’s playlisting their tracks

Traditionally, individual tracks have been the important unit on SoundCloud, with the streaming service’s discovery dynamic being mainly about following the right people to surface the best tracks into your feed. However, SoundCloud has been gradually putting more emphasis on playlists to match the strategies of its rivals: something that’s clear from the latest update […]

Producer Youth talks tech: ‘The best AI you can have is your imagination’

Finding success initially with Killing Joke in the 1970s, Youth (or, as per his passport, Martin Glover) has produced a dizzying array of acts over the years. Notable clients include The Verve and Take That, with his remix CV including The Sugarcubes, U2 and Siouxsie & The Banshees. He also formed The Fireman, an experimental […]

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