Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Mahershala Ali launches Black History Month Apple Music playlist

Apple Music execs will have been cheering the Oscars ceremony on Sunday. Not because they all love Sophie from Peep Show (well, not just that) but because another winner on the night has just curated a playlist on the music-streaming service. Double Best-Supporting-Actor winner Mahershala Ali is behind the ‘Represent: Mahershala Ali’ playlist on Apple […]

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