Vibe app promises personalised music to help your wellbeing

Canadian startup Lucid has launched its first music app, called Vibe. The app “draws upon cognitive science, music theory, and artificial intelligence to develop a personalised profile for each user” before offering them playlists “to help you reach a mental goal”. Said goals including calm, focus, sleep, energise and ambience – the latter is a mixture […]

How Does Music Marketing Personalisation look like in 2020?

Marketing used to be based around demographic categories or social archetypes, but the more marketers and digital platforms know about you, the more personalised they can become in terms of both messaging and products. There are enormous opportunities here but also a growing need to tread carefully around just how deep and tailored marketing can […]

Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s spam. We look at how the personal – from recommendations and mixtapes to merchandise and location – […]

Americans not entirely sold on smart-speaker personalisation

There are many studies on adoption of smart speakers and which companies are dominating the market – with research firm Canalys forecasting that more than 200m devices will be sold this year globally. However, other studies have picked up on potential privacy issues around speakers ‘listening’ (and recording) within people’s homes. Now the Pew Research Center has published a […]

BBC’s Instagramification is a ‘personalised, data-driven documentary’

Unfortunately only people within the UK can watch Instagramification, a new pilot documentary by British public-service broadcaster the BBC about “the good, the bad and the ugly of the world’s fastest growing social network” (yep, Instagram). But even if you can’t watch it, the concept is interesting: the Beeb is pitching this as a ‘personalised, data-driven […]

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