Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting and maintaining album sales. Once a rare thing reserved for a few big […]

Spotify releases 17 tracks and 34 videos of Paul McCartney’s Abbey Road gig

Sir Paul McCartney is on track for his latest number-one album, and a carefully-planned promotional campaign has been playing its part. We wrote last week about plans for a livestreamed McCartney concert on YouTube, but then on Friday Spotify unveiled its own partnership with Sir Paul. It’s under the streaming service’s Spotify Singles brand, but went much […]

Despite Article 13 support, Paul McCartney to play YouTube gig

Sir Paul McCartney has a new album coming out, ‘Egypt Station’, and like a growing number of artists he’s promoting it through partnerships with various streaming services. YouTube included: Sir Paul will be livestreaming a performance on his YouTube channel this Friday (7 September) promising to play Beatles, Wings and solo classics as well as his new […]

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