YouTube launches Merchbar partnership for artist merchandise

YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise and vinyl alongside their videos… Fans watching videos from their favorite artists on their YouTube Official Artist Channels can now see a shelf with […]

Spotify’s latest telco-bundle partnership is with AT&T

Spotify has announced its latest partnership with a telco, and it’s a big one: AT&T in the US. Subscribers to the network’s ‘AT&T Unlimited & More Premium’ contract can choose to include Spotify Premium in their bundle for no extra cost. Spotify is one of seven ‘premium entertainment’ options in the bundle alongside Pandora, HBO, […]

Drake inks a ‘creative partnership’ with SiriusXM and Pandora

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing the love around: yesterday US satellite-radio service SiriuxXM announced a wide-ranging “creative partnership” with Drake, which […]

MelodyVR reveals content-licensing deal with Facebook

It’s a busy time for music-VR startup MelodyVR, with its smartphone app having just launched. Now it has announced an intriguing content-licensing deal… with Facebook. “The agreement will see MelodyVR’s content utilised by Facebook/Oculus for advertising purposes and licenses its exploitation across YouTube, Facebook, Instagram, and via the Oculus Website, for a period of 9 […]

YouTube adds more ticketing features through AXS partnership

YouTube continues to build up the concert-ticketing features within its service. The latest example is a partnership with ticketing firm AXS, focused on the US. “Fans watching videos from YouTube Official Artist Channels will now see listings from AXS events included on the video page,” explained YouTube. “Taking the jump to the live experience is easier than […]

UK broadcaster Fearne Cotton turns curator for Apple Music

We’re not sure how well-known Fearne Cotton is outside the UK: in Music Ally’s homeland she’s become a familiar face and voice through her TV and radio broadcasting. Now she’s become the latest curator on Apple Music. This is a proper partnership: Cotton is maintaining four different playlists on the streaming service, which is promoting […]

Head of Partnership Development (Northern, Eastern & Central Europe) – PRS for Music – London

Full title: Head of Partnership Development (Northern, Eastern & Central Europe) Location: Kings Cross Salary: Circa £75,000 per annum Term: Permanent Closing date: Friday 15 February 2019 The Role We are looking for a Head of Partnership Development (Northern, Eastern & Central Europe) to manage the overall revenue and operational responsibility for the Northern, Eastern and Central Europe […]

WMG doubles down on Turkey with Doğan Group partnership

Warner Music Group’s latest partnership is with Doğan Group in Turkey: owner of the country’s biggest independent label, and also of online-video channel NetD. The deal will see Doğan Music Company (the label) distribute WMG’s physical catalogue in Turkey, as well as “represent its repertoire to Turkish-owned digital music platforms”. That will also see the […]

YouTube continues its livestreaming partnership with Coachella

YouTube will be the exclusive livestreaming partner for American music-festival Coachella this year – the ninth year for the partnership. In fact, the deal is expanding, with YouTube now the exclusive playlists and livestreaming partner for both weekends of the festival – previously it only streamed the first weekend. “Additionally, YouTube Music and YouTube Premium […]

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