Pandora launches Qmunity music station for Pride 2020

June is the annual Pride month celebrating the LGBTQIA+ community, although due to the Covid-19 pandemic, this year’s celebrations will by necessity be much more digital. Music streaming services are joining the party with playlists and other activations, as usual. In the case of Pandora, that includes launching a new radio station called Qmunity. Sponsored […]

Report: there were 400m music subscribers globally at end of Q1 2020

There were 341 million people using paid music subscriptions at the end of 2019, according to global music industry body the IFPI. Now we’ve got an update on that figure, albeit from a different source. Consultancy firm Midia Research has published its music subscriber market share figures for Q1 2020, claiming that by the end of March […]

Pandora founder: ‘Subscription businesses are destroying music’

We tend to focus on startups’ tech and business models rather than their founders’ psychology, but new livestreaming startup Sessions is fascinating on both counts – in the latter case, seemingly as a response to CEO Tim Westergren’s experiences at Pandora. “The big piece of unfinished business for me at Pandora was, ironically, the artists,” he told […]

Pandora ad revenues up but monthly listeners are still falling

US satellite radio firm SiriusXM published its Q1 financial results yesterday, including updated figures for its Pandora subsidiary. The good news for Pandora: its ad revenues were up 4% year-on-year to $241m. The not-so-good news: its monthly active users are still falling: down from just over 66 million a year ago to 60.9 million now. Ad-supported […]

Trolls World Tour film’s marketing includes Spotify and Pandora

“Is Trolls World Tour the most important film of 2020?” wondered a piece in the Guardian earlier this week. That may sound like hyperbole, but the main point was that it’s the first big movie of the year that’s going straight to streaming (due to cinemas being closed). If parents aren’t willing to shell out up to […]

Drake tapped dancing influencers for ‘Toosie Slide’ release

If you’ve been spotting Drake’s new track ‘Toosie Slide’ all over your socials in recent days, it’s no accident. Rolling Stone has a piece explaining how the artist enlisted some popular dancing influencers to promote the single. Toosie, Hiii Key, Ayo & Teo (the latter are a duo) are the influencers in question, popular on TikTok, Instagram […]

‘Listen In’ with new artist-curated playlists on Pandora

Pandora has created a series of new playlists, all curated by different artists and exclusive to the platform, under the umbrella brand of Listen In. “Each artist-curated playlist will feature songs that are soundtracking their lives during this unusual time, with commentary about their connection to the music, what’s inspiring them, keeping them busy, or […]

Love ISN’T in the air as DSPs’ US royalty-rates appeal kicks off

David Israelite, president of the National Music Publishers Association in the US, has never been a man to pull his verbal punches when taking digital services to task. “Songwriters: This week, Spotify and Amazon are quite literally taking you to court,” is how his latest guest column for Billboard begins, and it doesn’t get any less […]

Music streaming services support International Women’s Day

This Sunday (8 March) is International Women’s Day, and as has become traditional, the big music streaming services are all celebrating the occasion. Spotify will be launching a new ‘Women’s History Month’ hub on Sunday, with all-women playlists and podcasts, as well as IWD-themed takeovers of some of its popular playlists. Apple is hosting a […]

How many users do Spotify, Apple Music and other big music streaming services have?

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple […]

Pandora Apple Watch app can now stream music without a phone

Streaming service Pandora has launched a new ‘standalone’ app for the Apple Watch, which will let people stream music and podcasts directly to the smartwatch rather than via an iPhone. “The standalone Pandora app means that you can control your personalized listening experience directly on your Apple Watch without needing to pull out your phone […]

SiriusXM financials reveal latest numbers for Pandora

US music streaming service Pandora ended 2019 with 63.5 million monthly active users, representing an 8.5% decline year-on-year as the service lost 5.9 million listeners. Its total ad-supported listener hours for the year also fell, by 9.5%, to 13.4bn. However, Pandora ended 2019 with nearly 6.2 million ‘self-pay’ subscribers, having added 251,000 over the course […]

Pandora launches its test of interactive voice adverts

Earlier this year, Pandora announced a deal to test ‘interactive voice advertising’ through a partnership with a company called Instreamatic. At the time, the tests were slated to begin later in 2019. Well, now they’ve begun. TechCrunch has the details of the ads, which will ask listeners if they want more information about whatever product or service is […]

U2 to launch their own radio channel on SiriusXM and Pandora

U2 are the latest artist to ink a partnership with both SiriusXM and its Pandora subsidiary. The band are launching something called U2X Radio, which will include their own station on SiriusXM’s satellite-radio service playing recorded and live music, interviews and other content. There’ll also be exclusive stuff available for Pandora listeners. The news follows SiriusXM’s creative […]

Pandora hails strong growth for its Artist Marketing Platform

It’s five years since Pandora launched its Artist Marketing Platform (AMP) tools for artists to market to listeners on the streaming service. The company is celebrating the anniversary with some new stats. “In the last 12 months alone, we’ve seen a 688% increase of monthly active creators on AMP,” announced Pandora in a blog post. There’s […]

Pandora and TikTok ads found on video-piracy service TeaTV

There is no suggestion that Pandora or TikTok are knowingly funding a TV-piracy service called TeaTV. But ads for these and other legitimate digital services have been found within that website, in an investigation published by CNBC. “The online service offers a wide swath of pirated movies from major networks such as HBO and streaming services […]

Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

Pandora ramps up personalisation features in its mobile app

It might sound strange to see a streaming service making a big announcement about ‘personalisation and discovery’, given how core (and, some argue, commoditised) these features are in the current music-streaming landscape. Well, perhaps not ‘commoditised’ as such, but every service now has its personalised playlists, its home-screen recommendations and so on. It’s what listeners […]

SiriusXM debuts $4-a-month streaming subscription for students

SiriusXM is the latest company trying to tempt students into paid subscriptions. In its case, the satellite-radio company is offering a new $4-a-month streaming package for students, which will offer a bundle of its music and talk stations to stream on smartphones, other in-home devices, and the SiriusXM web player. The pitch is this: “Today’s […]

Pandora boosts podcasts catalogue with open submission tool

Spotify just brought its podcast analytics out of beta, but now Pandora is making its latest move in spoken-word content: by inviting podcasters to submit their shows to its platform. The tool is available within Pandora’s Artist Marketing Platform (AMP) website, with podcasters able to submit their shows’ RSS-feed URLs, answer “a few easy questions” about their […]

Drake inks a ‘creative partnership’ with SiriusXM and Pandora

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing the love around: yesterday US satellite-radio service SiriuxXM announced a wide-ranging “creative partnership” with Drake, which […]

Pandora rolls its voice assistant out to all mobile users

Pandora unveiled its own Alexa-style voice assistant in January this year, working with tech partner SoundHound to launch a ‘Hey Pandora’ voice-control feature in its mobile app. Six months later, the feature is now rolling out to all of Pandora’s mobile users on iOS and Android, whether they’re on the free or subscription tiers of the service. The feature […]

Pandora now has its own ‘audio consultancy’ for advertisers

Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work with advertisers on “audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / […]

Pandora will test interactive voice ads later this year

When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other kinds of requests eliciting personalised streams of music. We don’t talk so much about how those music […]

eMarketer claims Spotify US will overtake Pandora by 2021

Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s favour. “According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted […]

US publishers slam streaming services over CRB rates appeal

The National Music Publishers Association (NMPA) in the US has given Amazon and Spotify both barrels over their decision to appeal against the recent songwriter royalty rates set by the Copyright Royalty Board. Yet it seems other companies are also appealing. Spotify, Google and Pandora have confirmed that they have asked the US Court of […]

SiriusXM creates a new ‘original content’ team at Pandora

Original content is all the rage at Spotify, Apple Music and other streaming services, so why shouldn’t Pandora join the party? Its new parent company SiriusXM has created a dedicated ‘content team’ at Pandora to focus on music, sports, comedy, politics and entertainment. That said, this new team is made up of existing execs: Pandora’s VP of […]

Pandora launches ‘stories’ as a blend of podcasts and playlists

Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video clips that expire after 24 hours). Instead, it’s a format that blends podcasts with playlists. “Podcasts can tell stories about music, but generally don’t include full […]

SiriusXM reveals more on its plans for Pandora

As it prepares to close its acquisition of Pandora, satellite-radio service SiriusXM has published its latest quarterly financials. We already new from the company’s trading update earlier this month that it ended 2018 with 34 million subscribers in the US. Now we also know that SiriusXM’s revenues grew by 6% to $5.8bn last year – […]

US satellite-radio service SiriusXM now has 34m subscribers

SiriusXM ended last year with around 34 million subscribers for its US satellite-radio service, including 28.9 million classed as ‘self-pay’ subscribers (as opposed to being on a trial or having it bundled with their car). The latter figure was 40% more than SiriusXM had predicted in its original financial guidance for 2018, so it was […]

Aller à la barre d’outils