Pandora will test interactive voice ads later this year

When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other kinds of requests eliciting personalised streams of music. We don’t talk so much about how those music […]

eMarketer claims Spotify US will overtake Pandora by 2021

Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s favour. “According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted […]

US publishers slam streaming services over CRB rates appeal

The National Music Publishers Association (NMPA) in the US has given Amazon and Spotify both barrels over their decision to appeal against the recent songwriter royalty rates set by the Copyright Royalty Board. Yet it seems other companies are also appealing. Spotify, Google and Pandora have confirmed that they have asked the US Court of […]

SiriusXM creates a new ‘original content’ team at Pandora

Original content is all the rage at Spotify, Apple Music and other streaming services, so why shouldn’t Pandora join the party? Its new parent company SiriusXM has created a dedicated ‘content team’ at Pandora to focus on music, sports, comedy, politics and entertainment. That said, this new team is made up of existing execs: Pandora’s VP of […]

Pandora launches ‘stories’ as a blend of podcasts and playlists

Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video clips that expire after 24 hours). Instead, it’s a format that blends podcasts with playlists. “Podcasts can tell stories about music, but generally don’t include full […]

SiriusXM reveals more on its plans for Pandora

As it prepares to close its acquisition of Pandora, satellite-radio service SiriusXM has published its latest quarterly financials. We already new from the company’s trading update earlier this month that it ended 2018 with 34 million subscribers in the US. Now we also know that SiriusXM’s revenues grew by 6% to $5.8bn last year – […]

US satellite-radio service SiriusXM now has 34m subscribers

SiriusXM ended last year with around 34 million subscribers for its US satellite-radio service, including 28.9 million classed as ‘self-pay’ subscribers (as opposed to being on a trial or having it bundled with their car). The latter figure was 40% more than SiriusXM had predicted in its original financial guidance for 2018, so it was […]

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