SiriusXM debuts $4-a-month streaming subscription for students

SiriusXM is the latest company trying to tempt students into paid subscriptions. In its case, the satellite-radio company is offering a new $4-a-month streaming package for students, which will offer a bundle of its music and talk stations to stream on smartphones, other in-home devices, and the SiriusXM web player. The pitch is this: “Today’s […]

Pandora boosts podcasts catalogue with open submission tool

Spotify just brought its podcast analytics out of beta, but now Pandora is making its latest move in spoken-word content: by inviting podcasters to submit their shows to its platform. The tool is available within Pandora’s Artist Marketing Platform (AMP) website, with podcasters able to submit their shows’ RSS-feed URLs, answer “a few easy questions” about their […]

Drake inks a ‘creative partnership’ with SiriusXM and Pandora

Drake famously took to the stage at the launch of Apple Music in 2015 to give his endorsement of the company’s new streaming service. But you don’t get to be one of the biggest stars in the streaming era without sharing the love around: yesterday US satellite-radio service SiriuxXM announced a wide-ranging “creative partnership” with Drake, which […]

Pandora rolls its voice assistant out to all mobile users

Pandora unveiled its own Alexa-style voice assistant in January this year, working with tech partner SoundHound to launch a ‘Hey Pandora’ voice-control feature in its mobile app. Six months later, the feature is now rolling out to all of Pandora’s mobile users on iOS and Android, whether they’re on the free or subscription tiers of the service. The feature […]

Pandora now has its own ‘audio consultancy’ for advertisers

Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work with advertisers on “audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / […]

Pandora will test interactive voice ads later this year

When we talk about what voice assistants and smart speakers mean for music, we tend to focus on interactions with the music itself: people asking Alexa, Google Assistant or Siri to play certain tracks and artists, or other kinds of requests eliciting personalised streams of music. We don’t talk so much about how those music […]

eMarketer claims Spotify US will overtake Pandora by 2021

Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s favour. “According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted […]

US publishers slam streaming services over CRB rates appeal

The National Music Publishers Association (NMPA) in the US has given Amazon and Spotify both barrels over their decision to appeal against the recent songwriter royalty rates set by the Copyright Royalty Board. Yet it seems other companies are also appealing. Spotify, Google and Pandora have confirmed that they have asked the US Court of […]

SiriusXM creates a new ‘original content’ team at Pandora

Original content is all the rage at Spotify, Apple Music and other streaming services, so why shouldn’t Pandora join the party? Its new parent company SiriusXM has created a dedicated ‘content team’ at Pandora to focus on music, sports, comedy, politics and entertainment. That said, this new team is made up of existing execs: Pandora’s VP of […]

Pandora launches ‘stories’ as a blend of podcasts and playlists

Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video clips that expire after 24 hours). Instead, it’s a format that blends podcasts with playlists. “Podcasts can tell stories about music, but generally don’t include full […]

SiriusXM reveals more on its plans for Pandora

As it prepares to close its acquisition of Pandora, satellite-radio service SiriusXM has published its latest quarterly financials. We already new from the company’s trading update earlier this month that it ended 2018 with 34 million subscribers in the US. Now we also know that SiriusXM’s revenues grew by 6% to $5.8bn last year – […]

US satellite-radio service SiriusXM now has 34m subscribers

SiriusXM ended last year with around 34 million subscribers for its US satellite-radio service, including 28.9 million classed as ‘self-pay’ subscribers (as opposed to being on a trial or having it bundled with their car). The latter figure was 40% more than SiriusXM had predicted in its original financial guidance for 2018, so it was […]

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