SoundCloud launches new video series for artists and creators

SoundCloud is the latest music-streaming service using videos to teach artists how to use its platform. The company has launched a nine-part video series called SC101, which will also spawn some live events. It’s describing the series as “an easy, frictionless entry point into SoundCloud’s creator education ecosystem, the SoundCloud Creator Guide, through more accessible video and live […]

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

The next TikTok? 10 more short-video apps taking China by storm

TikTok is currently one of the most popular social apps globally, and it’s making plenty of waves in the music industry, from playing an early role in making ‘Old Town Road’ a hit and becoming an exciting platform for music marketing campaigns, to sparking copyright arguments with collecting societies and speculation about its licensing talks […]

Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]

Apple Music produces exclusive video for artist Peggy Gou

The latest musician getting some love – and indeed, some video budget – from Apple Music is Berlin-based artist and DJ Peggy Gou. Her latest music video, for her track ‘Starry Night’, was “produced in partnership with Apple Music” and is currently exclusive to the service. Its release will be accompanied by Gou’s second interview on […]

Kid Cudi to get ‘Entergalactic’ animated Netflix series

In June this year, Netflix got the exclusive on a short film called ‘Anima’, a collaboration between director Paul Thomas Anderson and musician Thom Yorke, released alongside the latter’s new album of the same name. Now there’s another musical project to report on from the video-streaming service: ‘Entergalactic’. This time, the collaboration is between musician […]

Snapchat unveils new ‘Creator Shows’ format for celebrities

Snapchat is debuting a new short-form video show format, and is working with traditional celebrities and newer digital influencers alike. It’s called ‘Creator Shows’, which will be series of 8-10 episodes of 3-5 minutes in length each. Serena Williams, Kevin Hart and Arnold Schwarzenegger are among the traditional celebs on board already, with influencers like […]

Internet Creators Guild shuts down, hits out at music labels

In 2016, online-video star Hank Green – who also co-founded the VidCon conference – launched the Internet Creators Guild (ICG). It was a body to advise and represent creators – the equivalent for influencers of what bodies like the Featured Artists Coalition do for musicians. Three years on, the ICG is shutting down, and some of its […]

Genius hires a head of TV and film for music-related projects

We traditionally refer to Genius as a ‘lyric-focused’ company, but its ambitions clearly stretch some way beyond that. Witness its hiring this month of Joshua Asen, formerly an exec at Discovery Science Channel, as the company’s first head of TV and film. It’s part of Genius’ push into developing longer-form content. “We’re building on the […]

How to prepare for ‘deepfakes’ of musicians? ‘Above all, have a plan’

A recent video that falsely appeared to show American politician Nancy Pelosi slurring her words as if drunk has brought the issue of ‘deepfakes’ back into the spotlight. Prominent musicians and their teams should be taking note, thinks Gregor Pryor, co-chair of the entertainment and media industry group at law firm Reed Smith – because they […]

Former This Is My Jam exec launches AI video-editing app Trash

The Guardian’s piece on the launch of a new app called Trash mentions that it’s from the ‘ex-head of Vine’, but Music Ally also remembers Hannah Donovan as the co-founder of music-discovery site This Is My Jam back in the day. Her new venture isn’t specifically about music, but it could certainly be useful for musicians. Trash […]

Universal Music works with YouTube to remaster old music videos

Universal Music Group is following in the Spice Girls’ footsteps – not a sentence we ever expected to write in a Music Ally story – by remastering some classic videos for YouTube viewers in 2019. The Spice Girls, if you remember, started replacing their grainy old videos with spiffing new 4K-quality ones earlier this year. Now […]

Snapchat original-show viewing has tripled in last year

In recent times, Snapchat has tended to come off worse in comparisons with Instagram, particularly when it comes to active users. There are now at least some bright spots: in Snapchat’s slate of original TV-style shows. One of them, ‘Endless Summer’ attracted 28 million viewers for its first season last year, according to The Hollywood Reporter. […]

Researchers reveal tech to modify talking-head videos by editing text

A team of researchers at Stanford University have been showing off technology that they’ve created to perform “text-based editing of videos of talking heads”. What that means is, for a video of someone shot from the shoulders up talking about something, what they’re saying can be changed simply by editing its script. “The application uses […]

Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of understanding. We tell labels all the time: you can’t just take a song and throw […]

YouTube makes an artist spotlight story for Maren Morris

Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early days singing in honky-tonks, to becoming a songwriter in Nashville, to climbing the charts and breaking new ground in country music as a Grammy-winning performing […]

Facebook boosts original content in its rankings

For a number of years, in part to try and steal a march on YouTube, Facebook has been encouraging native uploads from creators (i.e. posting videos straight to Facebook rather than linking to external sites). Now it is courting filmmakers and saying that it will, over the coming months, add “a series of ranking updates” for videos. […]

Classic Spice Girls videos remastered for YouTube in 4K https://musically.com/wp-admin/post-new.phpquality

As an industry, we’re familiar with the idea of remasters in the audio world, where classic albums are revamped and released for modern listening kit / audio quality. We don’t think as much about videos getting the same treatment, but if you’ve ever been down one of those YouTube rabbit-holes with music videos from the […]

XITE launches new music video platform in US

Launching initially in the US, XITE (pron: “Excite”) is a new music video app that will be available on Amazon Fire TV, Apple TV and Comcast X1 Xfinity – and it will be coming soon to Roku. It has deals in place with all the majors as well as a number of indies and will offer […]

Report 422: Playlisting’s next leap forward

Playlists have been referred to as everything from the new album, the new compilation, the new greatest hits, through to the new radio, the new MTV and more. Whether you’re a pop act trying to build a truly global audience or just trying to make a living from making mood music, if you’re not on […]

Vevo’s JP Evangelista: ‘Music videos are competing against everything’

Last May, Vevo announced that it was going to phase out its owned-and-operated website and mobile apps, focusing instead on being a distributor for music videos and selling ads around that content. Vevo.com still exists but mainly as a glorified holding page, with users being pointed instead to youtube.com/vevo where the company has more than […]

Analyst thinks Apple can sign up 100m video-streaming subs

Apple’s next press event is on 25 March, and it’s expected to focus on services – including the long-rumoured launch of a Netflix-style video-streaming service. Analyst Wedbush has published its thoughts on what this could mean. “If Apple executes with minimal speed bumps and aggressively acquires content given the company’s massive installed base and unmatched brand loyalty […]

Red Hot Chili Peppers to live-stream their pyramids concert

What I’ve got you’ve got to give it to your mummy… even if you have to break in to an ancient sarcophagus to do it. Yes, the Red Hot Chili Peppers are heading to Egypt to play a concert at the Great Pyramids of Giza later this week, and it’s just been announced that the gig will […]

Instagram may be working on a ‘co-watching’ video feature

The idea of ‘co-viewing’ online video is a good one: people watching simultaneously around the world while text-chatting with friends and/or strangers. It’s one reason YouTube’s new ‘Premieres’ feature is working well for artists and other creators, and it was also a good idea when Vevo invented it as ‘Watch Party’ a few years ago […]

Twitter’s new video analytics tool helps marketers with timing

Twitter has launched a new analytics tool for people and companies posting video on its platform. It’s called Timing is Everything, and we think it could be quite useful for musicians. “Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video,” explained Twitter in an announcement blogpost. That means whoever […]

Another TV veteran joins Spotify to focus on original content

Spotify continues to look towards the television industry for executives capable of supercharging its push into podcasts and other non-music content. Having Dawn Ostroff from TV network Lifetime to be its chief content officer, Spotify has now returned to that company to recruit programming executive Liz Gately. Billboard reports that she’ll take a role as head of […]

Billie Eilish is first artist for YouTube mini-series format

The latest video on artist Billie Eilish’s YouTube channel sees her rifling through her notebook: “an audio visual journey into the thoughts of Billie Eilish, exploring the inspiration behind songs” from her new album, according to its blurb. This is actually the first of a new format on YouTube under the banner of ‘mini series’ – three-to-five […]

Analyst questions impact of Apple’s rumoured video service

Apple may be announcing its long-rumoured video-streaming service next month, and analysts are chewing over the implications. One, Tim O’Shea of Jefferies, has published a report with some big numbers – but also some questions about the impact such a service would really have on Apple’s wider business. O’Shea suggested that Apple will charge $15 a month […]

Report: Snap will pay up to $50k per episode for Snapchat shows

Snap is one of the companies commissioning original short-form video ‘shows’ for its platform. News site Digiday has some good gossip about the numbers involved in Snapchat commissions. “Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere on Snapchat, according to four entertainment execs with knowledge of the matter,” it […]

Loop Media to launch short-form video-streaming service

A new US startup called Loop Media plans to launch a video-streaming service focusing on short-form content, including music videos. The company will also focus on film trailers, game trailers and TV clips, with plans to make all this content available in public spaces, as well as on people’s smartphones. “Loop plans to link in-home […]

Video-streaming service Vimeo now has 952k paying subscribers

It’s a long time since, scale-wise, Vimeo was in anywhere near the same league as YouTube in the video-streaming world. Still, the company – now owned by media group IAC – continues to grow its business. Vimeo’s revenues grew by 54% to $160m in 2018, according to IAC (as reported by Reuters) while the service’s […]

Emma McGann talks music, live video and finding fans on YouNow

Live video is an increasingly common way for musicians to interact with their fans, from album and tour launches on Facebook to fan Q&As on Instagram and even streaming gaming sessions on Twitch or YouTube. One aspect of livestreaming that still flies under the western music industry’s radar, though, are standalone live-video apps like YouNow, […]

Study tips YouTube to decline in popularity with British kids

Will children ever tire of YouTube? Surely not! Yet that’s the suggestion being made in a new report published by research firm Kids Insights, which is out today. “According to our data across all ages 4-18 the number of children spending time each day watching YouTube has declined from 61% to 51% in a persistent […]

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