Demi Lovato YouTube documentary gets 3.5m views in three days

Demi Lovato’s exclusive documentary for YouTube has been watched 3.5m times in the first three days after it launched. The documentary, Demi Lovato: Simply Complicated, is a 78-minute long film about her current life, and is one of the first original-video music projects commissioned by YouTube to be made available for free supported by ads, […]

AEI Group’s Diluk Dias: ‘Vilifying YouTube is like moaning about the weather or Brexit’

“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit… We are living in a time of abundant opportunity and tech companies are putting music front and centre.” Diluk Dias, founder of British music company AEI Group, had some firm views on the ‘value […]

Going live: how livestreaming video can be used for music marketing

From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike. And music? A panel at Music Ally’s Sandbox Summit conference in London today explored some of the potential that live video has for music marketing. The panel included Stef Pascual, head […]

YouTube takes on Netflix and Hulu: ‘Like it or not’

YouTube CEO Susan Wojkicki and content boss Susanne Daniels have been talking about the company’s plans to continue investing in original shows and events. Their interview with The Hollywood Reporter includes some bullish quotes on the prospects of competing with the likes of Netflix and Hulu. “I want our shows to resonate in a big […]

YouNow’s Rize app giving cryptocurrency to influencers

We wrote in September about the upcoming launch of live-video app Rize: it’s the work of popular app YouNow, and will blend livestreaming with blockchain technology and cryptocurrency. In fact, Rize will have its own cryptocurrency called ‘Props’, with its creators revealing more plans on how they plan to tempt social-media stars to use Rize […]

Video publishers say Facebook mid-roll ads off to slow start

There are high expectations for Facebook’s plans to license music and share advertising revenues from streams of videos including it. But it’s important not to forget the question about how lucrative those revenues will be. Or won’t be, if you read Digiday’s feature offering early feedback from video publishers who’ve been testing Facebook’s ‘mid-roll’ ads […]

iHeartRadio launches entertainment show on Facebook

The latest music brand looking to make use of video on Facebook is iHeartRadio. The US streaming service has launched a TV-style chat-show called ‘iHeartNow with Elvis Duran’, fronted by one of its most popular DJs. The show will see Duran interviewing musicians and celebrities, kicking off with former Fifth Harmony singer turned solo-star Camila […]

UKF founder: ‘YouTube is a platform where you have to fend for yourself’

YouTube music boss Lyor Cohen has been winding up rightsholders recently with his views on why the ‘value gap’ debate is overblown. But amidst this controversy, it’s easy to forget that some music executives see YouTube as the industry’s biggest opportunity rather than its greatest menace. Speaking at Paris Electronic Week, Luke Hood, founder and […]

Spotify originals boss Tom Calderone is leaving the company

We’ve written a lot about ‘original content’ on music-streaming services in the past year or two: from video shows on Spotify to documentaries commissioned for Apple Music to podcasts on Spotify and Deezer to… There’s a lot of activity anyway. But the elephant in the room is the question of whether many people are actually […]

Fender on its music-learning move: ‘We’re not Guitar Hero’

“This fundamentally changes the nature of how we talk to beginner guitar players. We’ve always sold them guitars and amps, but we’ve never been part of the learning process other than ‘here’s the instrument’. Now we’re saying come back: we’ll teach you how to use it…” Chances are you know Fender makes guitars and amps, […]

Neil Finn talks livestreams, tech and social media’s evolution

As a founding member of both Split Enz and Crowded House, Neil Finn is New Zealand’s most successful musical export, and a multi-award-winning songwriter. As well as being hugely prolific, he was an early convert to the power of live streaming, regularly broadcasting performances since 2001. His latest project is a series of Friday-evening (NZ […]

Disney pulling out of Netflix to launch own video service

The differences between the video and music-streaming worlds have been highlighted again, with the news that Disney is pulling its content from Netflix at the end of 2018. Why? Because the company is planning to launch its own video-streaming service in the 2019, starting in the US. Disney is buying a majority stake in tech […]

Instagram expands live-video feature to two people at once

Instagram is adding something to its live-video broadcasting feature: an extra person. The app is testing allowing people to add another Instagram user to their broadcast in split-screen, which could be used for one-to-one video-chats (think FaceTime) or for collaborative broadcasts. “After we launched the first version of Live [last November], we noticed that a […]

LiveXLive signs up online influencer Amanda Cerny

LiveXLive describes itself as a ‘premium live-music streaming network’ but it’s also making a name for itself working with online influencers. We reported in June about its deal with former Vine star Andrew ‘King Bach’ Bachelor to make an original show for the network, but now it’s expanding its relationship with fellow social star Amanda […]

Brazilian artist Anitta signs with Shots Studios in video deal

Anitta and her team are doing a pretty good job already of building her audience through online videos: The Brazilian singer’s YouTube channel has 5.1 million subscribers and just under 1.7bn views so far. Now she has signed a deal with digital-video agency Shots Studios, which will be managing her and developing more video content. […]

Mobile-video ad-spending tipped to overtake desktop in 2018

The amount of money spent globally on mobile video ads is expected to overtake that spent on desktop video ads next year. The forecast comes from research firm Zenith, which claims that mobile video ad-spending will grow by 49% to just under $18bn in 2018, compared to a 1.5% decline in desktop video ad-spending. The […]

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