Netflix sees its next 100m subscribers coming from India

The Financial Times has a good piece on video-streaming service Netflix’s ambitions in India where it’s starting to invest more money in original shows and films. It quotes CEO Reed Hastings speaking at a Delhi conference, saying “Even we couldn’t have predicted the last two years of Indian internet growth” and adding that in terms of Netflix […]

Maroon 5 frontman to exec-produce eight-episode YouTube series

The video for Maroon 5’s single ‘Sugar’ has been popular on YouTube, with nearly 2.7bn views so far for the band’s exploits crashing wedding receptions. YouTube liked it so much, it’s now commissioned an entire series based on the video’s concept. w‘Sugar’ will be an eight-episode show behind the YouTube Premium paywall, executive-produced by Maroon 5 frontman […]

Drake ‘Scorpion’ album does more than 1bn first-week streams

This is where we’re at in the evolution of music-streaming: a single album has been streamed more than 1bn times in its first week after release. That album, of course, is Drake’s ‘Scorpion’, with label Republic Records having confirmed the figure to The Verge, as well as the artist himself having posted about it. “New era. […]

WMG signs partnership to boost video advertising revenues

Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world. IMS will be managing the ad inventory for WMG’s YouTube channels in Russia, Poland, Spain, Portugal, and all of Latin America bar Brazil. […]

Instagram publishes Creator Handbook for video tips

Hot on the heels of launching its longform-video section IGTV, Instagram has published a ‘Creator Handbook’ to provide tips and recommendations for anyone creating video for the platform. “Think of this guide as a way to get started capturing vertical video content, whatever your camera,” is how the guide is pitched to creators of all stripes, musicians […]

PwC predicts video-streaming will be a $30.6bn market by 2022

The global ‘over-the-top’ video market will grow from $22.6bn in 2018 to $30.6bn in 2022, according to the latest prediction from PricewaterhouseCoopers. Its Global Entertainment and Media Outlook 2018-2022 report suggests that 79.6% of OTT revenues – over-the-top means video delivered outside the traditional cable/satellite/terrestrial broadcasting networks – last year came from subscription video-on-demand (SVOD) services […]

Amazon Premier League deal could be a boost for music-streaming

This story may sound somewhat parochial, but bear with us. Amazon has paid an undisclosed amount for the rights to stream 20 English Premier League (football) matches for each of the three seasons starting in 2019. The games will be streamed to fans as part of the Amazon Prime Video service in the UK – this isn’t […]

Boiler Room launches ‘multi-genre’ streaming platform 4:3

We know Boiler Room for its DJ-set videos, although it has also published music documentaries online. Now it is spreading its wings further with the launch of a service called 4:3. We’ll let the announcement speak for itself: “4:3, is for a culturally connected audience, the Netflix of the underground. 4:3 aims to expand gateways […]

Genius and YouTube launch new ‘Song Stories’ video format

2018 is already a very active year for lyrics-focused company Genius: its latest $15m funding round was revealed in early March, before a partnership with Spotify on a podcast called Déjà Vu which was announced last week. Now Genius is working with YouTube on something else: a new format called ‘Song Stories’ which will tell […]

First BTS ‘Burn the Stage’ episode does 3.9m views in 15 hours

The first two episodes of K-Pop stars BTS’ new ‘Burn the Stage’ documentary series went live on YouTube overnight. The first episode was made available for free on the band’s own channel, with the second (and future) episodes being kept behind the YouTube Red subscription paywall. That first instalment is already proving popular: the 21-minute […]

K-Pop stars BTS are getting their own YouTube Red series

YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called BTS: Burn The Stage, and will launch on 28 March, offering fans an “intimate, personal portrayal” of the […]

Research claims 3% of YouTube channels get 90% of views

Views are no longer the most important currency on YouTube: it’s been watch-time for a while now – as shown by the fact that the platform’s new minimum requirements for ‘partner’ status include 4,000 hours of watch-time in the last year, rather than a certain number of views. So, a new study of YouTube based […]

Smaller channels gauging impact of YouTube’s new policies

As of 20 February, YouTube’s new monetisation policies went into effect, with channels required to have at least 1,000 subscribers and 4,000 hours of watch-time in the last year before they are allowed to be ‘monetised’ through ads. When YouTube announced the changes, it claimed that around 90% of channels affected were making less than […]

Lino raises $20m funding round to build a ‘crypto YouTube’

Lino wants to build “a decentralised autonomous content economy, where content value can be recognised efficiently and all contributors can be incentivised directly and effectively to promote long-term economic growth”. Not bad for something named after your carpet, eh? Lino is the latest startup hoping to tap blockchain technology in an attempt to eat at […]

eMarketer claims YouTube is ‘close to saturation’ in the UK

Research firm eMarketer has published some data for YouTube viewership in the UK, claiming that more than 90% of people classed as ‘digital video viewers’ regularly visit the service. “In 2018, 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website at least once […]

Some big YouTubers may be seeing a decline in views

Business Insider has been mining some stats for some of the most well-known YouTubers, and has identified a decline in their monthly views during 2017. PewDiePie, Zoella and DanTDM all saw their monthly views fall in the last year, as well as the number of new subscribers to their channels every month. The piece notes […]

Shiny Awards aims to celebrate music videos and emerging filmmakers

2017 has been an exciting year for online video of all kinds, music videos included. Now there’s a new awards ceremony for that, which aims to celebrate emerging talent creating music videos and other short-form music-related work. The Shiny Awards take place on 22 February 2018 in London, and the deadline for entering is the […]

Epidemic Sound gives its side of the Spotify ‘fake artists’ controversy

“We were on our summer break, because we’re Swedes and nobody works for two months in July and August. But that’s when the whole fake-artists thing hit, so we were surprised, but mostly offended. Granted, we hadn’t been telling the story that much, but there was nothing fake about this…” The summer of 2017 is […]

Social stars launch their own video-streaming service

There’s a new video-streaming service in town, called Zeus, but its founders are social-media stars rather than tech entrepreneurs or media companies. Zeus is due to launch in early 2018, co-founded by Andrew ‘King Bach’ Bachelor, Amanda Cerny and DeStorm Power. According to Variety, the service will focus on categories including comedy, beauty, fashion and […]

Hookd rebrands as Lickd and adds Hospital Records catalogue

We reported on the launch of Hookd in September: the British startup is launching a ‘pre-cleared, commercial music licensing solution for online video creators’. Basically a way for YouTubers to license labels’ tracks for use in their videos for as little as £6. In the weeks since, there’s been a change: Hookd is now known […]

Sam Smith swaps Spotify for Apple Music in new video project

With every music-streaming service now keen on making original video projects with artists, should the latter pick one partner or find different creative treatments with several? Sam Smith is taking the latter path. Having worked with Spotify on a vertical video for his comeback single ‘Too Good at Goodbyes’ which was embedded in a swathe […]

Netflix raises $1.6bn for content acquisitions and originals

Netflix had already announced plans to spend between $7bn and $8bn on content in 2018, but there was a question about how the publicly-listed company planned to finance that investment in licensed shows and films, plus its own originals. Now that question has been partially answered: yesterday Netflix raised $1.6bn of debt funding through a […]

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