YouTube explains how it’ll punish ‘egregious’ creators

Vlogger Logan Paul wins this month’s award for being the least self-aware social-media influencer on the planet. Shortly after sparking outrage with a video shot in a Japanese forest infamous for attracting suicide attempts, Paul had attempted to make amends with a suicide-awareness video and numerous apologies. Only to then return to his vlogging by… […]

Twitch attracted 15m unique daily viewers in 2017

We were starting to wonder why Amazon’s Twitch live-video platform hadn’t published its usual year-end review of its stats. It turns out the company was turning the annual post into a comic strip. Among the key stats revealed: Twitch now has more than two million people broadcasting on a monthly basis, with more than 27,000 […]

Lino raises $20m funding round to build a ‘crypto YouTube’

Lino wants to build “a decentralised autonomous content economy, where content value can be recognised efficiently and all contributors can be incentivised directly and effectively to promote long-term economic growth”. Not bad for something named after your carpet, eh? Lino is the latest startup hoping to tap blockchain technology in an attempt to eat at […]

YouTube to stream Brit Awards outside the UK for fifth year

Is it that time of the year already? We mean the time when a press release lands in Music Ally’s inbox about YouTube and the BPI, and *doesn’t* mention the ‘value gap’. The British industry body has enlisted YouTube as its international streaming partner for the Brit Awards for the fifth year in a row. […]

YouTube to expand gaming ‘sponsorships’ to other channels

YouTube boss Susan Wojcicki has outlined her ‘five priorities for creators in 2018’ in a blog post, which includes a promise to prioritise transparency and communication for YouTube’s community of video-makers. She also said that YouTube will expand its monthly ‘sponsorship’ model (under which fans can sponsor their favourite YouTube gamers for a monthly fee) […]

eMarketer claims YouTube is ‘close to saturation’ in the UK

Research firm eMarketer has published some data for YouTube viewership in the UK, claiming that more than 90% of people classed as ‘digital video viewers’ regularly visit the service. “In 2018, 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website at least once […]

Spotify tells label story with Warp Records ‘history lesson’

To the list of ‘surprising things we’ve seen on Facebook in 2018’ we can now add ‘Nightmares on Wax talking about the early days of Warp Records’. Not that this is surprising in itself, but the source of the video is interesting: Spotify. The streaming service has created the minute-long promo featuring musician George Evelyn […]

Some big YouTubers may be seeing a decline in views

Business Insider has been mining some stats for some of the most well-known YouTubers, and has identified a decline in their monthly views during 2017. PewDiePie, Zoella and DanTDM all saw their monthly views fall in the last year, as well as the number of new subscribers to their channels every month. The piece notes […]

Shiny Awards aims to celebrate music videos and emerging filmmakers

2017 has been an exciting year for online video of all kinds, music videos included. Now there’s a new awards ceremony for that, which aims to celebrate emerging talent creating music videos and other short-form music-related work. The Shiny Awards take place on 22 February 2018 in London, and the deadline for entering is the […]

Epidemic Sound gives its side of the Spotify ‘fake artists’ controversy

“We were on our summer break, because we’re Swedes and nobody works for two months in July and August. But that’s when the whole fake-artists thing hit, so we were surprised, but mostly offended. Granted, we hadn’t been telling the story that much, but there was nothing fake about this…” The summer of 2017 is […]

Social stars launch their own video-streaming service

There’s a new video-streaming service in town, called Zeus, but its founders are social-media stars rather than tech entrepreneurs or media companies. Zeus is due to launch in early 2018, co-founded by Andrew ‘King Bach’ Bachelor, Amanda Cerny and DeStorm Power. According to Variety, the service will focus on categories including comedy, beauty, fashion and […]

YouTube co-produces behind-the-scenes videos for Camila Cabello

Former Fifth Harmony star Camila Cabello is launching some new stuff on YouTube: a series of three ‘behind-the-scenes’ videos based on the actual music video for her single ‘Havana’. The interesting point here: the new videos have been co-produced by YouTube itself with Epic Records. The first episode went live yesterday, with the next two […]

Hookd rebrands as Lickd and adds Hospital Records catalogue

We reported on the launch of Hookd in September: the British startup is launching a ‘pre-cleared, commercial music licensing solution for online video creators’. Basically a way for YouTubers to license labels’ tracks for use in their videos for as little as £6. In the weeks since, there’s been a change: Hookd is now known […]

Sam Smith swaps Spotify for Apple Music in new video project

With every music-streaming service now keen on making original video projects with artists, should the latter pick one partner or find different creative treatments with several? Sam Smith is taking the latter path. Having worked with Spotify on a vertical video for his comeback single ‘Too Good at Goodbyes’ which was embedded in a swathe […]

YouTube Best.Cover.Ever talent contest launches next month

YouTube has revealed the launch date for its Best.Cover.Ever talent contest, which will challenge young wannabes to cover tracks by an array of popular artists. The competition will kick off on 20 November, and as previously announced is hosted by rapper Ludacris, with Demi Lovato, Katy Perry, Jason Derulo, Flo Rida, Nicky Jam, Charlie Puth […]

Netflix raises $1.6bn for content acquisitions and originals

Netflix had already announced plans to spend between $7bn and $8bn on content in 2018, but there was a question about how the publicly-listed company planned to finance that investment in licensed shows and films, plus its own originals. Now that question has been partially answered: yesterday Netflix raised $1.6bn of debt funding through a […]

Demi Lovato YouTube documentary gets 3.5m views in three days

Demi Lovato’s exclusive documentary for YouTube has been watched 3.5m times in the first three days after it launched. The documentary, Demi Lovato: Simply Complicated, is a 78-minute long film about her current life, and is one of the first original-video music projects commissioned by YouTube to be made available for free supported by ads, […]

AEI Group’s Diluk Dias: ‘Vilifying YouTube is like moaning about the weather or Brexit’

“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit… We are living in a time of abundant opportunity and tech companies are putting music front and centre.” Diluk Dias, founder of British music company AEI Group, had some firm views on the ‘value […]

Going live: how livestreaming video can be used for music marketing

From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike. And music? A panel at Music Ally’s Sandbox Summit conference in London today explored some of the potential that live video has for music marketing. The panel included Stef Pascual, head […]

YouTube takes on Netflix and Hulu: ‘Like it or not’

YouTube CEO Susan Wojkicki and content boss Susanne Daniels have been talking about the company’s plans to continue investing in original shows and events. Their interview with The Hollywood Reporter includes some bullish quotes on the prospects of competing with the likes of Netflix and Hulu. “I want our shows to resonate in a big […]

YouNow’s Rize app giving cryptocurrency to influencers

We wrote in September about the upcoming launch of live-video app Rize: it’s the work of popular app YouNow, and will blend livestreaming with blockchain technology and cryptocurrency. In fact, Rize will have its own cryptocurrency called ‘Props’, with its creators revealing more plans on how they plan to tempt social-media stars to use Rize […]

Video publishers say Facebook mid-roll ads off to slow start

There are high expectations for Facebook’s plans to license music and share advertising revenues from streams of videos including it. But it’s important not to forget the question about how lucrative those revenues will be. Or won’t be, if you read Digiday’s feature offering early feedback from video publishers who’ve been testing Facebook’s ‘mid-roll’ ads […]

iHeartRadio launches entertainment show on Facebook

The latest music brand looking to make use of video on Facebook is iHeartRadio. The US streaming service has launched a TV-style chat-show called ‘iHeartNow with Elvis Duran’, fronted by one of its most popular DJs. The show will see Duran interviewing musicians and celebrities, kicking off with former Fifth Harmony singer turned solo-star Camila […]

UKF founder: ‘YouTube is a platform where you have to fend for yourself’

YouTube music boss Lyor Cohen has been winding up rightsholders recently with his views on why the ‘value gap’ debate is overblown. But amidst this controversy, it’s easy to forget that some music executives see YouTube as the industry’s biggest opportunity rather than its greatest menace. Speaking at Paris Electronic Week, Luke Hood, founder and […]

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