Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views

Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful People’. Fans are being invited to upload videos celebrating the beautiful people in their lives, using the hashtag #BeautifulPeople […]

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

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