Gaming star Ninja returns to Twitch with exclusive deal

Twitch may be doing more with music, but gaming remains its bread-and-butter content. Now one of the platform’s first and biggest stars is returning to it. Tyler ‘Ninja’ Blevins is well known to Music Ally readers: he broke livestreaming records when playing Fortnite with Drake; competed in pro-amateur tournaments of the same game with Marshmello; […]

Microsoft shuts down its livestreaming video service Mixer

Mixer was tech giant Microsoft’s rival to Twitch and other livestreaming video platforms, focused squarely on gaming. You may remember that in August 2019 it signed an exclusive deal with Tyler ‘Ninja’ Blevins (of ‘played Fortnite with Drake’ fame, although to many young people, it’s more Drake who’s of ‘played Fortnite with Ninja’ fame). More on that […]

Gaming star Ninja ditches Twitch for exclusive Mixer deal

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to curate a compilation album. Yesterday, he had some big news for fans: he’s leaving Twitch, the platform he’s most associated […]

Marshmello and Ninja to star at Metarama music / esports festival

Music Ally has been talking for a while about the potential for live events combining music and esports. We’ve already seen music performances at major esports tournaments, of course, while MTV tested an esports/music festival in Singapore last year called Hyperplay. Now two of the more prominent figures in recent games/music crossovers – Tyler ‘Ninja’ […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

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