Social app Musical.ly to shut down after merger with TikTok

Social music app Musical.ly is being shut down by its owner Beijing Bytedance Technology Co, which plans to merge the app’s community with one of its other apps, TikTok. Bytedance bought Musical.ly for more than $800m in November 2017, after the latter app had grown to more than 100 million users – mostly in the west. […]

Like app resembles Musical.ly but with more AR features – and ‘BOOM’ effects

We can’t resist an app pitch that includes the phrase “revolutionary 4D magic coming” with a man in a cape flying out of a smartphone screen. The app is called Like, and it’s the latest social music/video app that is showing the first shoots of becoming a Musical.ly-sized craze. At its heart it’s still a […]

Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app for their own marketing by working with its popular ‘Musers’ on influencer-marketing campaigns. The post Musical.ly starts to attract […]

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