Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app for their own marketing by working with its popular ‘Musers’ on influencer-marketing campaigns. The post Musical.ly starts to attract […]

Musical.ly star Danielle Cohn launches her own app

There isn’t much excitement at all around apps for musicians in 2017: the heyday of artist-app platforms like Mobile Roadie is a rapidly-receding memory. But for social stars (or ‘influencers’) it’s a different story: they do still seem to see a value in bagging their own spot on fans’ homescreens. The latest example is Dani […]

Aller à la barre d’outils